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FILE – Closed and shuttered Bed Bath & Beyond retailer, Rego Park shopping center, Queens, New York. (Photo by: Lindsey Nicholson/UCG/Universal Images Group through Getty Images)
Bed Bath & Beyond, one of many authentic large field retailers identified for its seemingly infinite choices of sheets, towels and kitchen devices, is again with a brand new title – and able to settle for outdated coupons.
The new retailer, referred to as Bed Bath & Beyond Home, opened its first location Friday in Nashville.
The retailer opening is the primary for the corporate beneath its new title, The Brand House Collective, Inc., in line with a information launch.
What they’re saying:
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” mentioned Amy Sullivan, CEO of The Brand House Collective. “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
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The backstory:
Bed Bath & Beyond filed for bankruptcy in April 2023 and closed all 360 of its shops just a few months later. Overstock purchased Bed Bath & Beyond’s mental property belongings for $21.5 million following the chapter, preserving the shop’s on-line presence.
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In 2024, Overstock.com started promoting Bed Bath & Beyond merchandise at a few of its Container Store areas, in line with CBS News.
What’s subsequent:
The firm advised CBS News it’s planning to open 4 extra Bed Bath & Beyond Home shops within the Nashville market, then determine whether or not to increase.
The new retailer will honor the unique Bed Bath & Beyond coupons, if anybody nonetheless has them.
The Source: This report contains info from The Brand House Collective Inc., The Associated Press and CBS News.
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