Airheads: Airheads Have More Fun • Adverts of the World™

Airheads is placing a recent twist on its head inflation advertisements from the early 2000s to enchantment to each new and outdated followers.

A recurring visible gag in earlier Airheads commercials confirmed heads increasing after consuming the sweet after which bouncing round tennis courts or practice carriages. A brand new sequence of irreverent spots, created by company Highdive, is the newest instance of a model tapping into millennial nostalgia.

Four 15-second spots, directed by Harold Einstein, embrace the tagline, “Airheads have more fun.”

The marketing campaign launches at this time (Aug. 11) throughout YouTube, Meta platforms, TikTok, Snapchat, and on-line video, with extra head-inflation enjoyable to come back all year long.

“Grandpa Likes ‘Em” sees two youngsters being reprimanded after inflating the pinnacle of their unsuspecting grandfather, whereas “Inflate Off” options an intense face-off between an Airhead chewer and inflatable flamingo.

“Oh Snap” has two followers stepping into mischief by the pool, and “Pumped Up” stars a wannabe muscle man making an attempt an Airhead-assisted shortcut.

The new advertisements are impressed by what older followers keep in mind most in regards to the model, stated Chad Broude, co-founder and co-chief inventive officer at Highdive.

“The head inflation ads came up again and again, completely unprompted,” Broude stated. “That kind of recall is a big opportunity. It reminded us that just because a brand has been around for a while, it doesn’t mean people are tired of it. In fact, it’s often the opposite.”

Injecting enjoyable into the model was a key purpose of the marketing campaign, in keeping with Chris Borges, model director of the non-chocolate portfolio at Perfetti Van Melle, the proprietor of Airheads.

“This campaign was inspired by the people who grew up loving Airheads and still enjoy them today,” he stated. “We’re leaning into what fans remember most-the inflating heads-and building fun, imaginative stories around why it happens when you bite into Airheads. Because people who enjoy Airheads truly have more fun.”