Strings & Things: Fun Om Nom Nom • Adverts of the World™

Cheese snack favorite Strings & Things is again with an built-in marketing campaign designed to please households and reignite the enjoyment of playful snacking.

Created by BMB, the marketing campaign marks the launch of a brand new model platform known as ‘Fun Om Nom Nom’ for the Kerry Dairy Consumer Foods product, reminding dad and mom that whereas Strings & Things is filled with enjoyable, it’s additionally a wholesome snack.

At the center of the marketing campaign is a high-energy, two minute lengthy rap that will likely be distributed on main music streaming companies. Alongside the tune, a 30-second hero movie styled as a music video and options one of many verses, will air on TV. It stars Elijah and his household, reworking a household picnic right into a spontaneous efficiency of an unique tune, “Fun Om Nom Nom”. When Elijah opens his lunchbox, the digital camera dips inside to disclose a playful, music-fuelled world delivered to life by means of singing, dancing and joyful snacking. The movie ends with a light-hearted second as his dad joins in, having fun with a Strings & Things snack of his personal, earlier than closing on the road: “Fun Om Nom Nom for everyone.”

The spot was directed by British Grime’s go-to director Matthew Walker, recognized for his work with Skepta, Stormzy, Dizzee Rascal and JME, by means of Mindseye and brings a high-energy, music-video edge to the family-friendly world of snacking. The unique soundtrack was co-created by the company, director, Pitch & Sync and the forged. It was developed with in-depth perception and analysis amongst dad and mom, which persistently confirmed a powerful emotional connection to the model and pleasure for its return in a contemporary format.

The marketing campaign can even run throughout BVOD, radio and social media channels and will likely be reside for 2 months from eleventh August 2025. Media planning and shopping for was dealt with by Goodstuff.

Sarah Davies, Head of Core Brands and Business at Kerry Dairy Consumer Foods stated: “With this marketing campaign, we’re proudly bringing Strings & Things again into the highlight, not simply as a nostalgic favorite for folks, however as a genuinely joyful and nutritious choice in at the moment’s snack class. It’s a playful reminder that enjoyable and goodness can go hand in hand.”

Laurent Simon, Chief Creative Officer at BMB, added: “We saw an exciting opportunity to reintroduce a much-loved brand in a fresh, culturally relevant way. This campaign embodies everything Strings & Things stands for – energy, imagination, and fun. ‘Fun Om Nom Nom’ celebrates how joyful snacking can be and we hope it strikes a chord with both kids and parents alike.”

Debbie Batchelor, Group Planning Director at Goodstuff shared: “We’re thrilled to be injecting the joy of Cheestrings back into the lives of kids, parents and carers with an unmissable media plan, built to hero the delightfully infectious Fun Om Nom Nom rap. This was a real treat to work on. Our media choices perfectly complement the musicality of the creative; you’ll be singing along in no time.”

Brand: Strings & Things

Campaign: “Fun Om Nom Nom”

Creative Agency: BMB

Chief Creative Officer: Laurent Simon

CSO: Sarah Clark

Managing Partner: Matt Bonny

Account Manager: Hannah Stafford

Strategy Director: Rich Harrison

Creative Director: Dave Beattie

Senior Creatives: Andy and Katie Burrell

Designer: Sam Hamer

Head of Production: Ryan O’Kane

Agency Producer: Adam Farley

Production Company: Mindseye

Exec Producer/Founder: Charlie Phillips

Director: Matthew Walker

Producer: Ersan Beşkardeş

Music: Pitch & Sync

Media planning/shopping for: Goodstuff