Coyuchi and Rocky Barnes launch way of life collab

San Francisco – Coyuchi‘s new brand ambassador – model and influencer Rocky Barnes – makes her debut this week in the organic home textiles brand’s newest marking marketing campaign.

The partnership debuts with a curated collection of Coyuchi bedding and tub merchandise, in addition to items from the model’s upcoming attire line. Titled “The Place Where Nature Dreams,” the marketing campaign was shot on location in Big Sur, Calif., and kicks off an expanded give attention to storytelling, way of life, and reaching a multi-generational viewers.

“Rocky reaches a generation that’s redefining what luxury looks like at home. Together, we’re highlighting a way of living that’s as inspiring as it is attainable,” mentioned Vicky Grahan, president of Coyuchi.

She added, “This partnership marks a new chapter for the brand as we continue to engage more meaningfully with our community in the spaces they turn to for style advice and conscious shopping.”

A content material creator know for her bobo luxe fashion, Barnes shares recommendation on vogue, magnificence, journey and parenting throughout her social media platforms – which embody greater than 3.4 million Instagram followers and roughly 6.4 million likes on TikTok.

As a inventive director and designer, she has developed her personal capsule collections in collaboration with Norman Silvermann, Skatie, Express, and Aldo. She has additionally partnered on on content material creation with manufacturers together with Nordstrom, Victoria’s Secret, Tommy Hilfiger, David Yurman, Ferragamo, Skims, and Revolve.

Her curated assortment for Coyuchi debuted Aug. 12 alongside the marketing campaign and options “hero products” just like the Camellia Print Sateen Duvet Cover, Organic Relaxed Linen Sheets, the Paracas Alpaca Throw, and the Tahoe Wool Blanket, in addition to items from Coyuchi’s debut attire line.

“Partnering with Coyuchi felt like such a natural fit,” mentioned Barnes. “They know that sustainability and style aren’t trade-offs, they’re essentials.”