Corona Celebrates 100 Years of Their ‘This Is Living’ Life-style

In 2025, Corona proudly celebrated its a centesimal anniversary — a outstanding milestone for the long-lasting model that had lengthy been synonymous with the seashore and a way of life rooted in nature and leisure.

For a century, Corona has embodied the ‘This is Living’ spirit, inspiring individuals to disconnect from their each day routines and reconnect with nature and one another. As a part of its Corona 100 platform, the model is unveiling ‘100 Years of Living,’ a brand new marketing campaign and movie that options actual individuals — most close to or past 100 years outdated — centred round a heartfelt poem devoted to those that name nature dwelling.

Created in partnership with inventive company We Believers, the complete ‘100 Years of Living’ 360° marketing campaign will launch globally throughout tv, digital, social, print, radio, and out-of-home platforms.

The marketing campaign movie spotlights actual individuals who embody the Corona mantra and life-style, together with:

• María Eugenia, an 88-year-old swimmer from Mexico
• Ramiro, a 103-year-old horseback rider from Costa Rica
• Pochi, a 94-year-old photographer and actress from Argentina

“This new ‘100 Years of Living’ campaign, launched in the year of our centennial, is a powerful expression of ‘The Corona Way’ — a life rooted in nature, relaxation, and time well spent outdoors,” mentioned Richard Oppy, international president, Premium Co. at AB InBev, brewer of Corona. “With this film, we’re proud to honour those who have embraced this way of life for decades. Their stories inspire millions around the world who feel most at home in nature, with a Corona in hand.”