JMU tutorial unit places its mark on Bridgeforth taking part in discipline

The School of Professional and Continuing Education (SPCE) at James Madison University has a primary location for JMU soccer video games, with its brand now displayed on the 25-yard line at every finish of the sector.  

Nick Swartz, dean of SPCE, says his faculty’s partnership with JMU Athletics will go a good distance in its efforts to spice up title recognition to a broad array of nontraditional learners searching for a superb match to advance their careers.  SPCE has partnered with JMU Athletics for a few years, and this newest initiative expands that partnership to achieve extra people and households—additional strengthening their shared dedication to entry, alternative and neighborhood engagement.  

“This partnership reflects the heart of our mission at SPCE—opening JMU’s doors wider and taller to serve our entire community,” Swartz stated. “Whether it’s youth programs, lifelong learning for seniors, continuing education, or workforce development, our work is outward-facing and rooted in access and opportunity. We’re proud that our logo on the field symbolizes the broad reach of JMU’s commitment to learners of all ages and stages, and this partnership with Athletics helps share that message with a wider audience.” 

As the on-field brand sponsor, SPCE branding will probably be seen to just about 25,000 followers in attendance throughout every of the Dukes’ six house soccer video games in 2025 whereas offering important TV publicity to the nationwide JMU fanbase. 

“SPCE plays a vital role in helping JMU fulfill its mission as a university that serves the community and beyond,” Interim Provost Bob Kolvoord stated. “This partnership exemplifies how academic and athletic collaboration can elevate institutional visibility while reinforcing our shared dedication to innovation, access and community engagement.” 

SPCE serves greater than 2,000 learners yearly by skilled certificates, diploma completion pathways, youth applications, and lifelong studying programs. With JMU soccer reaching one of many college’s largest audiences, this partnership ensures that SPCE’s message of entry, alternative, and lifelong studying is shared with followers throughout the area and the nation. 

SPCE collaborates with people, companies, and communities by transformative academic applications and experiences in an effort to champion and advocate for the entry and success of all learners and non-traditional college students, empowering them to study for a lifetime.