Children’ Way of life Model Famyo Raises ₹4 Crore Seed Funding Led By IAN Angel Fund

Famyo, a youngsters’ way of life model that transforms on a regular basis necessities into cool collectibles, has raised ₹4 crore in a seed funding spherical led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar and Uday Sodhi as lead traders. Chennai Angels, Stoffer Norden additionally co-invested.

 

Famyo is a Bengaluru-based youngsters’ way of life model that turns on a regular basis necessities into cool collectibles led by youngsters’ favorite characters. When kids crave enjoyable and fogeys demand security, Famyo delivers on each. Its glow-in-the-dark blankets, adventure-ready poncho towels and character themed equipment mix playful design with premium supplies.From character creation and seasonal drops to character-led storytelling, the corporate oversees each step, reimagining on a regular basis child necessities like  blankets, towels, pouches, and faculty gear into premium, design-first collectibles rooted in characters and themes that resonate with Indian kids.

 

Famyo, co-founded by Karishma Seetharaman and Ritvik Raj , is India’s reply to international favorites like Smiggle and LEGO, one theme at a time.

 

Famyo has already crossed an ARR of over ₹12 crores, is rising at 40% quarter-on-quarter and demonstrating robust emotional resonance with each youngsters and fogeys.

 

Drawing on prior entrepreneurial success in scaling a standard retail household enterprise by way of an in depth offline distribution community, Karishma Seetharaman leverages deep experience in provide chains, retail dynamics, and product–market match to drive Famyo’s fast execution and progress.

 

Ritvik Raj, CEO & Co-founder, stated, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and  creating  a world where kids love what they use.”

 

Backed by main founders and model builders like Manas Madhu, Vijay Jain, KRS Jamwal, we’re uniquely positioned to create lasting impression in an area lengthy missed in India.

 

Padmaja Ruparel, Co-founder, IAN Group, stated, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach.  We believe they’re building for India’s next-gen consumers.”  

 

“At The Chennai Angels, we are impressed by Famyo’s strong vision, product quality, and rapid growth trajectory. Karishma and Ritvik bring a rare blend of creativity, operational discipline, and market insight to the kids’ lifestyle segment. With a sharp focus on design, sustainability, and brand storytelling, Famyo is well-positioned to scale from a promising startup into a category leader, and we are delighted to back their journey.” – Sathishkumar Anavangot, Investment Director, The Chennai Angels & Former Managing Director, Henkel India Ltd.

 

The funds raised will assist develop new proprietary IP and character design, construct efficiency and influencer-led advertising engines, and rent key administration expertise throughout inventive, progress, product design, and provide chains.

 

Over the subsequent 12 to 24 months, the corporate goals to scale its model fourfold, strengthen its design and IP portfolio, enhance provide chain agility, and introduce collectible-led seasonal drops and collaborations to extend stickiness and delight amongst younger clients.

 

Unlike typical D2C manufacturers, it operates extra like a toy or trend label, the place collectibility and emotional resonance drive repeat purchases. As Indian youngsters acquire higher publicity to international tendencies, Famyo is positioning itself to develop into a beloved and trusted family identify.