Apple TV+ Is Growing in Value

Apple TV+ is growing its month-to-month value. (So a lot for that entire low cost factor.)

The streaming service will now price $12.99 per 30 days within the U.S., up from $9.99, representing a 30 % enhance. The value hike is efficient as of right now, Thursday, Aug. 21, 2025, for brand spanking new prospects; present prospects will see their invoice go up inside 30 days.

“Select international markets” will even see a monthly-price enhance, Apple stated in a press release despatched to The Hollywood Reporter.

The $99.99 annual charge for Apple TV+ stays unchanged, as does the pricing for Apple’s large bundle of providers, Apple One (beginning at $19.95/month).

Apple TV+ stays the one main streamer to not have an ad-supported possibility. The SVOD service final raised its value in October 2023, one other $3/month soar.

The announcement comes at some point after Apple TV+ launched the trailer for season 4 of considered one of its flagship unique sequence, The Morning Show. The value enhance additionally comes amid expectations that Apple is not going to renew its Friday Night Baseball partnership with Major League Baseball, making the timing right here considerably curious. The MLB package deal will probably head to NBCUniversal/Peacock.

Apple additionally has a Major League Soccer streaming service, MLS Season Pass, which may be signed up for independently of Apple TV+ or as an add-on.

For what it’s price — precisely $3, it seems — we now know that the largest Apple TV+ hit, Ted Lasso, will probably be again for a fourth season. Plus, drama sequence Severance at the moment leads all Emmy-nominated reveals with 27 nods, and Apple’s The Studio set a brand new document for a freshman present with 23 Emmy Award nominations. Other Apple TV+ sequence embody Shrinking, Chief of War and Slow Horses. Its unique movies embody Killers of the Flower Moon, Wolfs and Napoleon.

Apple TV+ is a identified loss chief for the iPhone producer. Apple is a top-3 international firm by market cap, at the moment rating behind Nvidia and Microsoft.

Apple TV+ launched in Nov. 2019.