Apple TV+ raises its month-to-month subscription worth by 30%

Apple TV+, identified for psychological thriller “Severance” and different standard unique reveals like “Ted Lasso” and “The Morning Show,” will increase its month-to-month subscription worth by $3 beginning Aug. 21.

New subscribers within the United States must pay $12.99 per 30 days, up from $9.99, for the streaming service, Reuters reported, citing a statement from Apple. The annual subscription worth will keep the identical, costing $99 per yr.

In March, The Information reported that Apple, whose inventory ticker is AAPL.O, is losing more than $1 billion a year on its streaming service. Apple has spent greater than $5 billion a yr on content material since launching Apple TV+ in 2019, however decreased spending by round $500 million in 2024, in line with thetechnology industry-focused outlet.

How many individuals are subscribed to Apple TV+?

Apple doesn’t publicly share its complete variety of subscribers. According to five analysts polled by Visible Alpha, Apple reached 40.4 million on the finish of 2024.

Netflix had greater than 300 million paid memberships on the finish of 2024, Business Insider reported. About 228 million folks subscribed to Disney streaming platforms in March 2024.

When did Apple final improve subscription costs?

Apple has elevated the subscription worth of Apple TV+ 3 times since launching the streaming service in November 2019. The unique worth was $4.99 per 30 days, rising to $6.99 per 30 days in October 2022 after which to $9.99 per 30 days in October 2023.

Contributing: Reuters