Estonia’s BetterPic raises $2.5 million seed to broaden AI pictures instruments – BeBeez Worldwide

Tallinn-based AI startup BetterPic has secured $2.5 million in seed funding from MOC Capital and Shilling VC, joined by a number of tech and trend trade buyers. Founded in 2024, the corporate develops AI instruments for skilled pictures and trend, together with BetterPic for headshots and BetterStudio for AI-powered trend shoots. Having generated over 32 million pictures and reached $3.2 million in annualized income with out prior exterior funding, BetterPic plans to make use of the funding to broaden its B2B subscription merchandise and additional develop its expertise for verified AI-driven photograph fashions.

BetterPic develops imaging options for skilled and business use. Founded in 2024, the startup affords two principal merchandise: BetterPic, which generates AI-powered skilled headshots, and BetterStudio, a platform for AI-assisted trend photoshoots. The firm has produced greater than 32 million pictures for shoppers starting from people to Fortune 500 enterprises. BetterPic operates beneath its father or mother entity, BetterGroup, and focuses on constructing subscription-based instruments that scale back the price and time of manufacturing high-quality pictures.

Uniquely, the corporate achieved vital traction earlier than this elevate, reaching $3.2 million in projected income inside 18 months of launch, completely bootstrapped and worthwhile. With over 32 million skilled pictures generated, together with for Fortune 500 enterprise shoppers, the market is exhibiting sturdy demand for BetterPic’s AI pictures choices.

“Achieving multi-million dollar revenue without external capital is extremely rare, and it’s a testament to our focus on product-market fit, sustainable growth, and customer obsession,” stated Ricardo Ghekiere, Founder and CEO of BetterPic. “We built BetterPic to be profitable from day one, and now with this investment, we can double down—scaling our new B2B recurring offerings—all while maintaining the strong margins and customer success we’ve demonstrated so far.”

BetterPic is constructing a vertically built-in ecosystem that connects two choices: BetterPic for AI-generated skilled headshots and BetterStudio for enterprise-grade AI trend photoshoots.

The startup has grown in double digits month-over-month over the previous 12 months, making it one of many fastest-growing corporations in Europe’s burgeoning AI house.

“There’s a real changing of the guard happening in AI, and it’s Europe’s time,” stated Marcin Zabielski from MOC Capital. “The team has a Silicon Valley-level product with European DNA—meaning they’ve achieved incredible traction with minimal capital. They’re tackling a big market with pragmatic innovation. While US giants build foundational AI models like ChatGPT or Gemini, companies like BetterPic are working towards solving complicated edge cases with tailor-made AI solutions. Allowing people to create professional headshots with just a couple of selfies or generating high-quality product images on real and digital models.”

A typical skilled trend shoot can vary from $10,000 to $50,000, contemplating the prices for fashions, photographers, stylists, tools, and studio leases. With BetterStudio, manufacturers can scale back manufacturing time and prices by as much as 100 instances, delivering high-quality visuals on demand.

What units the challenger aside is its distinctive integration of actual fashions with AI expertise, making it the world’s first platform to include actual fashions into AI-driven photoshoots. As a consequence, they’ll supply their shoppers Verified AI twins, created beneath the BetterModels label, which adhere to strict authorized and moral pointers.

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