Photograph: BCCI
Sponsoring Team India’s jersey guarantees nationwide fame, however the highlight is much from protected.
With the Asia Cup beginning September 9 within the UAE, the staff might play with out a sponsor emblem after the federal government handed the Online Gaming Bill, banning all types of on-line fantasy sports activities and playing, together with Dream11.
Dream11 has been India’s lead sponsor since July 2023, holding rights underneath a three-year contract. The BCCI has but to announce the way forward for its affiliation, however Board Secretary Devajit Saikia made it clear that the board will adjust to authorities rules.
‘If it isn’t permissible, we’ll not do something. The BCCI will comply with each coverage of the nation that’s framed by the central authorities,’ Saikia advised AFP.
Dream11 additionally confirmed that ‘money video games and contests have been discontinued’ following the invoice.
Valued at $8 billion, the platform dominates India’s $3.8 billion gaming trade and now faces a big hit, because the regulation criminalises promotion and financing of on-line cash video games, with offenders dealing with as much as 5 years in jail.
Dream11 is much from the one model to have suffered regardless of BCCI’s highlight.
Sahara dazzled in 2001 however collapsed underneath SEBI scrutiny a decade later.
Star India rode excessive from 2014 to 2017 earlier than antitrust probes and monetary pressures eroded its dominance.
Oppo stop amid India-China tensions.
Byju’s, as soon as India’s high edtech unicorn, ended up bankrupt after taking up large debt.
The sample is obvious: BCCI sponsorship is a blockbuster gamble. The model features unmatched visibility, nationwide recognition, and status — however the limelight usually exposes cracks: monetary instability, regulatory hurdles, or overreach.