22 August 2025
The Women’s Rugby World Cup has introduced a fine addition for native resorts, eating places and companies in West Northamptonshire, with hundreds of additional guests flocking to the county.
Four worldwide groups are at present staying in West Northamptonshire, with the county’s resorts benefitting from long-term staff stays of as much as a month. With Franklin’s Gardens internet hosting matches for big crowds to get pleasure from, the event has additionally introduced a surge of tourists filling native resorts, reserving eating places and supporting excessive road companies.
As properly because the uplift in tourism, the occasion has created a cultural buzz throughout the county, with international guests and native folks coming collectively to have a good time the easiest in girls’s rugby. West Northamptonshire Council was additionally happy to host a enterprise occasion on Harnessing Sporting Excellence to make sure all native companies benefited from this largescale alternative for the native economic system.
“We are incredibly proud to welcome the Women’s Rugby World Cup to West Northamptonshire. The tournament will not only deliver world-class sporting moments, but also a major boost for our local businesses and hotels.“It has been fantastic to see our communities and visitors come together to celebrate, with last weekend’s spectacular welcome ceremony in our historic Guildhall setting the tone for the weeks ahead. We look forward to continuing to showcase everything our area has to offer to a global audience – and hope many of those visiting will return to enjoy West Northamptonshire again in the future.”
Cllr Mark Arnull, Leader of West Northamptonshire Council, mentioned:
Local companies have embraced Rugby World Cup fever, with many employers throughout the county providing particular reductions, provides and competitions corresponding to Willow Lake Water Park and Delapre Abbey. The city centre can be alive with color, because of vibrant metropolis dressing for the event, eye-catching yarn bombing by the Northamptonshire Women’s Institute, and outlets corresponding to Abraxas Cookshop on St Giles Street in Northampton creating themed window shows to mark the event.
“I am happy to say that the Rugby World Cup has been a real boost to us all in the county. August and early September are normally a bit lower on sales once the school holiday period kicks in, so the timing of the rugby has been perfect.“The uplift has been significant for the hotels hosting teams, with month-long block bookings bringing not just room sales but also high-value food and drink spend, as well as event space hire for storage, physio and media use.
“Culturally, hosting the world’s top women’s teams has been a real treat – our staff and communities have enjoyed welcoming visitors from across the globe, and for some players it’s even been their very first visit to the UK. We’ve had fun sharing simple things – like explaining what porridge is at breakfast! Overall, there has been a real positive vibe around the hotels.
“This largescale activity completely lines with the mission of the Local Visitor Economy Partnership, Discover Northamptonshire, and I’m certain this event will serve as a brilliant advert for the UK as a destination for global sports events and a fantastic showcase for the county, West Northamptonshire Council, and Northampton Saints, who have done a superb job in hosting.”
Andrew Hollett, Chair of the Northamptonshire Hotelier’s Forum
Find out extra about visiting Northamptonshire together with points of interest, occasions and the place to remain on the Discover Northamptonshire website.
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