Dream11, BCCI finish jersey sponsorship after on-line gaming ban

The Board of Control for Cricket in India (BCCI) on Monday confirmed that the board and Dream11 are ending their ₹358-crore jersey sponsorship deal.

This comes after the passage of the Promotion and Regulation of Online Gaming Bill, 2025 following which the fantasy gaming platform introduced winding up of its actual cash gaming operations.

BCCI Secretary Devachit Saikia advised information company ANI that the cricket board is not going to interact with such organisations sooner or later. “BCCI and Dream 11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed. BCCI will ensure not to indulge with any such organisations ahead in future,” he mentioned.

The Union authorities’s newly enacted Bill prohibits the promotion, promoting and sponsorship of real-money gaming platforms. This makes it troublesome for Dream11 to proceed as Team India’s jersey sponsor.

Dream11 had signed a three-year settlement with the BCCI in 2023 and is likely one of the greatest advertisers in India. Its guardian firm, Dream Sports, spent about ₹2,964 crore on promoting and promotions in FY23, a 37% improve from the earlier yr.

Also Read: Gaming ads may take a hit; actors, cricketers treading cautiously Industry estimates recommend fantasy sports activities platforms collectively spend over ₹5,000 crore yearly on advertising and marketing. The new legislation is predicted to considerably disrupt this promoting ecosystem.With simply weeks left for the Asia Cup, BCCI faces a good timeline to safe a brand new front-of-jersey sponsor. However, on condition that it is likely one of the most profitable property in Indian cricket, business observers consider the board is not going to face a lot problem to find a alternative.The jersey sponsorship slot has lengthy been thought of a high-value however high-risk property. Several earlier sponsors, together with Sahara and Byju’s, confronted regulatory or monetary challenges quickly after taking up the deal, a pattern business insiders have dubbed the “jersey jinx.”

Dream11 now seems to be the newest sponsor caught on this recurring cycle.