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Australians reported greater than 108,000 scams and monetary losses of about $175 million to the National Anti-Scam Centre’s Scamwatch service within the first half of 2025, with pretend web sites, on-line ads, and speak to by way of social media criminals’ most well-liked strategies of reaching folks.
This Scams Awareness Week (25-29 August), the National Anti-Scam Centre is becoming a member of along with authorities, enterprise, neighborhood teams, shopper safety teams, instructional organisations and people to strengthen the three easy actions that may assist defend Australians: ‘Stop. Check. Protect’ earlier than clicking, sharing, or paying.
It comes as Scamwatch obtained 108,305 reviews about scams within the first six months of 2025, which is a 24 per cent lower in reviews in comparison with the identical interval final 12 months. While whole variety of reviews are down, reviews involving losses have elevated considerably.
The $174.8 million reported misplaced is a 26 per cent improve in comparison with the primary half of 2024. There has been a 40.5 % improve in reviews involving losses and that is increased for some demographic teams: about 44 per cent amongst people who converse English as a second language, and 55.3 % for First Nations Australians in comparison with the identical interval in 2024.
The 2025 losses nonetheless symbolize however a 39 per cent lower in comparison with the equal interval in 2023. Financial losses to scams peaked in 2022 and early 2023. The common reported loss was $12,212 – a lower of about 10 per cent.
Losses to phishing scams have been $19.5 million in 2025, pushed partly by an increase in cryptocurrency impersonation scams. 14,235 reviews concerned losses to crypto scams. These scams carefully mirror bank impersonation tactics and have resulted in vital monetary hurt to victims.
“Technology is helping scammers reach more people than ever before and we see scams becoming more sophisticated and harder for people to detect,” ACCC Deputy Chair Catriona Lowe mentioned.
“This Scams Awareness Week, we’re encouraging everyone to talk about scams, watch for the signs and remember three simple words that can help make all the difference: Stop. Check. Protect. As scams become more sophisticated, we are urging more businesses to join the NASC and share data to improve disruption capability across the ecosystem.”
“Scams don’t discriminate and can affect anyone, which is why open conversations with loved ones and greater awareness are so important. Government, business and individuals all have a role to play in building a scam-aware community and reaching every group, including those who may face extra barriers to understanding or reporting scams,” Ms Lowe mentioned.
The National Anti-Scam Centre encourages shoppers to be significantly vigilant when procuring on-line – rigorously scrutinise offers that appear too good to be true, and test web sites earlier than making a purchase order.
Scamwatch obtained greater than 6,300 reviews of monetary loss to procuring scams within the first half of 2025: the best of any rip-off kind. Scamwatch information exhibits that scammers achieved this by creating convincing on-line procuring platforms, promoting fraudulent merchandise and luring shoppers with offers that seem too good to go up.
An particular person who reported to Scamwatch misplaced greater than $11,000 to a web-based procuring rip-off involving a pretend journey agent. The scammer operated a convincing web site and provided a ‘free digital travel assistant’ service. After the sufferer made an airline reserving by way of the web site, the scammer cancelled the reserving however stored the cash. Attempts to contact the agent failed as soon as the rip-off was revealed.
The pretend web site created by the scammer to promote free digital journey assistant providers.
“Scammers are increasingly targeting people on websites and social media, knowing we’re all spending more time and money online. Taking just a few moments to verify a seller or offer can be the difference between a good deal and a devastating financial loss,” Ms Lowe mentioned.
“We encourage people to avoid clicking on suspicious ads or links and instead visit official websites directly. Before buying from an unfamiliar seller or business, search their name along with terms like ‘review’, ‘scam’ or ‘complaint’ as this can quickly reveal any red flags from other consumers.”
“It is also important to use secure payment methods like credit cards or PayPal. Taking a few simple steps like these can help protect you from online scams,” Ms Lowe mentioned.
The National Anti-Scam Centre credited elevated consciousness of rip-off warning indicators and the supply of focused instructional assets on job scams for the rise in reviews throughout the first half of 2025, following the conclusion of the Job Scams Fusion Cell.
“This Scams Awareness Week, we’re highlighting the importance of coordinated action, including through intelligence sharing, and the Scam Prevention Framework provides the structure for holding telecommunications companies, banks, and digital platforms accountable in protecting consumers,” Ms Lowe mentioned.
“While it’s distressing to see so many people affected by scams, it’s encouraging to know that Australians are speaking up, seeking help and sharing what they know. This information helps us continue to disrupt scam networks.”
Australians are urged to speak about their experiences this week throughout social media channels utilizing the hashtag #stopcheckprotect.
Hear from some Australians who’ve personally skilled scams:
STOP. Always take a second earlier than giving your cash or private data to anybody. Scammers will create a way of urgency to stress you into appearing rapidly. Don’t rush to make choices about cash or sharing private particulars.
What to do:
CHECK. Make certain the particular person or organisation you’re coping with is actual. Scammers fake to be from organisations and belief. Always confirm who you’re actually coping with earlier than taking any motion.
What to do:
PROTECT. Act rapidly it one thing feels mistaken. The sooner you act, the higher you possibly can defend your self and others from scammers.
What to do:
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