Apple’s September 9 occasion brand has a enjoyable interactive easter egg

Apple is holding its iPhone 17 launch occasion, dubbed ‘Awe dropping,’ on Tuesday, September 9. And the occasion brand on Apple’s web site comes with a enjoyable easter egg.

iPhone 17 occasion brand is interactive on Apple.com

The brand for the simply introduced iPhone 17 occasion consists of what seems like an infared model of the Apple brand.

Like with most Apple occasions, the emblem has a dynamic model that animates, as shared by CEO Tim Cook in a video posted on X:

But Apple has a particular easter egg constructed into the occasion brand this yr too, as spotted by Aaron Perris.

If you go to Apple.com, you’ll see the occasion artwork featured prominently on the prime. And for the primary time, the Apple brand for the occasion is absolutely interactive.

Tap and drag or click on and drag on the emblem and also you’ll see the colours swirl to comply with your motion.

Essentially, the Apple brand acts as a warmth map that tracks your motion. So wherever you’re urgent and holding will mild up purple, with a yellow shimmer across the fringe of your contact or click on.

Play round with it by visiting Apple’s website and giving it a attempt.

Do you assume Apple’s occasion brand and tagline have a particular that means associated to the bulletins? Let us know within the feedback.

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