Kwik Trip has some enjoyable with Cracker Barrel’s new emblem fiasco

Kwik Trip understood the project.

The beloved Wisconsin-based comfort retailer chain is taking notes from Cracker Barrel’s logo rebrand fiasco.

“never ✍️ update ✍️ logo ✍️ ever ✍️” Kwik Trip posted on X just lately. With the submit racking up 30,000 likes, KT simply could be onto one thing.

Kwik Trip’s submit got here quickly after Cracker Barrel revealed its new logo that axed the folksy man in overalls on a chair, the picket barrel he was leaning in opposition to, the pinto-bean form surrounding the nationwide chain’s identify — an ode to one in all its first aspect dishes — and the phrases “Old County Store” alongside the underside of the design.

One factor stayed the identical: The brown and gold shade scheme.

Along got here the backlash. Look at any of the chain and nation retailer’s social media posts currently and you will find it.

The simplified emblem was met with disapproval from of us feeling just like the nostalgia and custom the eatery’s been identified for had been erased. Wall Street traders did not prefer it both, in line with USA TODAY.

It’s even one thing that Republicans and Democrats are coming collectively over. Some conservatives have accused the company of going “woke” and the Democratic Party posted on X that it thinks the “Cracker Barrel rebrand sucks too.”

The emblem replace was coupled with different modifications which are additionally a part of Cracker Barrel’s new “All the More” marketing campaign, together with “refreshed restaurant remodels.” That’s one other factor some are taking issue with.

“Listen, if I can’t struggle to read the tri-fold paper menu by the light of a kerosene lamp on my wobbly table in the most uncomfy wood chair, I don’t want it,” one particular person commented on a TikTok from the chain.

Cracker Barrel has since responded to the fallout.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the corporate mentioned. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

The assertion emphasised “the values this company was built on,” together with “hard work, family, and scratch-cooked food made with care.”

“While our logo and remodels may be making headlines, our bigger focus is still right where it belongs … in the kitchen and on your plate,” the assertion mentioned.

The chain additionally mentioned it desires “to be sure Cracker Barrel is here for the next generation of families, just as it has been for yours.”

“We take that responsibility very seriously,” the assertion mentioned. “We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees.”

But, it is clear that, to some, it got here off like a server who would not write down your order, then most of it comes out unsuitable.

“The biggest insult to your customers is acting like you hear them but doing the complete opposite,” one Instagram consumer wrote beneath the restaurant’s response. That remark acquired over 6,380 likes.

On the opposite hand, USA TODAY reported that some folks are embracing the southern-style restaurant’s new modifications.

USA TODAY contributed to this report.