The Paper Bunny’s rise from stationery to puffer baggage in Singapore’s life-style scene

The Paper Bunny’s baggage are so recognisable that they’re typically included in on-line “Singaporean Girl Starter Pack” memes, alongside crop tops and claw clips. For some manufacturers, that degree of ubiquity may really feel reductive. But for this couple, it’s a second of each satisfaction and perspective.

“It never ceases to fill me with a sense of awe and appreciation to see somebody carrying something that you made,” shared Tan. “You can’t describe the feeling. It’s priceless.”

Lee agrees, with one caveat. “At the same time, we hope that it won’t just be a ‘Singaporean’ thing,” she provides. “No matter the place you might be on the earth, you decide it up as a result of it’s nice for you and since it suits into your life.

POWER COUPLE

Behind the model’s calm exterior is a real-life couple navigating enterprise, parenthood and private progress. Inevitably, the work follows them house.

Lee remembers one evening when Tan casually introduced up an operations challenge – simply as they had been winding down for mattress. “Two minutes later he was snoring on the bed, and I was lying there, unable to switch off,” she laughed.

Tan protested: “I didn’t mean to keep you awake!”

“After that incident, we learned to respect each other’s space a little bit more,” Lee stated with a smile.

With two younger boys at house, clearer boundaries have change into important. “We use Slack for work. After hours, we try to leave it alone,” she added.

Spending on daily basis collectively – at work and at house – has additionally revealed new sides of each other.

“Justin’s the more introverted one, but I’ve been really touched by how deeply he cares for the team,” shared Lee. “He loves being here with the team. He’s always thinking about how to support them better.”

“And I’ve seen Jaime in a whole new light as a leader. Everyone respects her. She has this way of making our messaging personal, but also clearly communicating what needs to get done. It’s a gift.”