2018, folks made enjoyable of the truth that I posted on LinkedIn 2025, two massive companies within the final week have requested me to talk to their complete groups on the significance of worker generated… | Emily Moffat

2018, folks made enjoyable of the truth that I posted on LinkedIn

2025, two massive companies within the final week have requested me to talk to their complete groups on the significance of worker generated content material

My journey on this platform went one thing like this…

→ 2018: I had simply landed my first position after uni, I began posting content material with the one objective to draw expertise to the enterprise I labored inside 
→ 2019: My content material was primarily boomerangs (do you keep in mind these!)
→ 2020: I found the ability of video content material, however nonetheless solely to usher in new hires, I had no thought easy methods to place myself 
→ 2021: My model had been seen by Dominic and he requested me to hitch Fearless (clearly I had been doing one thing proper!)
→ 2022: I began posting content material to place myself as an authority and took the time to essentially curate my model
→ 2023: I used to be requested to go on podcasts and panels for the primary time 
→ 2024: My following grew by almost 15,000 in a 12 months and I did my first paid partnership on the platform 
→ 2025: All of my enterprise comes immediately from the platform and I hit the 30,000 follower mark

What began as one thing folks laughed at has now grow to be the only largest driver of my profession and enterprise development

Seven years of exhibiting up right here has taught me one factor: your private model is your largest asset

And in 2025, companies are lastly realising simply how highly effective that actually is for his or her companies and their groups