IHG Debuts New Life-style Model Atwell in Greater China with First Resort Opening in Shanghai

August 28, 2025, Shanghai – IHG Hotels & Resorts (IHG) debuts its new way of life model, Atwell, in Greater China, with the official opening of its first property in Shanghai. Centered on an beautiful way of life philosophy, the model is devoted to delivering high-quality stays for life-loving expertise maximizer. Atwell options open-space layouts enhanced with vibrant colour accents, curated art work ornament, and thoughtfully designed every day necessities. Together, these parts form a residential environment that blends artistry with consolation, immersing friends in an aesthetic way of life. Each keep is designed to let friends not solely really feel the familiarity and luxury of dwelling but additionally benefit from the shock and pleasure past dwelling.

Daniel Aylmer, Chief Executive Officer, IHG Greater China, mentioned, “IHG Hotels & Resorts continues to respond to evolving consumer expectations and industry trends. Travel is shifting from simple ‘destination check-ins’ to truly ‘living destinations.’ Younger travelers are seeking deeper connections with the cities they visit, looking for experiences that are authentic, comfortable, and full of personality. Atwell was created to respond directly to these needs. With this brand, we aim to deliver travel spaces that combine lifestyle aesthetics with a sense of belonging, while further strengthening IHG’s diverse brand portfolio and reaffirming our long-term confidence and commitment to Greater China.”

Building a brand new territorial dwelling with a classy way of life
Guided by the model proposition of “inspire the journey,” Atwell brings fashion into each side of the visitor expertise.

Atwell attracts inspiration from the “living comfort” of dwelling, creating a way of belonging by means of heat and alluring areas, premium facilities, and considerate touches akin to {a magazine} nook to spark inspiration. At the identical time, the model conveys a refined “aesthetic lifestyle” by mixing native tradition with fashionable design language. Through creative spatial and visible presentation, every keep turns into a journey of discovering and appreciating life’s magnificence.

Another spotlight is the “smart home” expertise. The lodge is supplied with a wise management system that helps each voice activation and one-touch service, enabling friends to simply regulate temperature and lighting, use good home equipment, and even work or chill out at an adjustable-height desk. Bathrooms function heated towel racks, whereas TVs assist good display casting—guaranteeing a seamless keep expertise. The lodge additionally gives Social Hub, a social leisure space with laundry services, health tools, seating areas, and sport consoles, enriching the visitor expertise with each practicality and enjoyable.

“Local inspiration” involves life by means of collaboration and innovation. Atwell represents the life-style boutique retailer “Dialecte”, which showcases impartial designer manufacturers, artist collaboration collection, and environmental merchandise, remodeling on a regular basis objects into expressions of way of life aesthetics and providing friends a distinctive sense of residing. On the eating entrance, B.N.B Bistro takes its title from three signature choices—Baozi, Noodles, and Beer—integrating them right into a playful id. With its semi-open, street-facing design, inventive dishes, and craft drinks, the venue creates a neighborhood-style social house the place friends can chill out and expertise the cultural pulse of the vacation spot.

First Atwell opens, embarking on a domestically impressed way of life journey
Located within the bustling business hub of Wuning Road in Putuo District, Atwell Suites Shanghai Wuning gives 174 guestrooms designed across the model’s dedication to residing consolation. Each room is supplied with multi-functional good dwelling methods. Selected rooms function excessive bar seating, creating a comfortable personal house for each leisure and work. The design displays an beautiful way of life with particulars akin to hand-painted striped espresso cups paired with premium freeze-dried espresso and artisanal snacks, journal corners, curated artworks, embroidered robes and slippers, and minibars stocked with frozen treats and complimentary welcome facilities.

Guests also can get pleasure from a wide range of thoughtfully designed public areas: the semi-open streetside terrace B.N.B Café delivers relaxed eating and leisure;“Dialecte” lifestyle boutique retailer gives a brand new retail expertise rooted in design and craftsmanship; and Gym & Laundry, the place health, laundry, and social interplay meet on a regular basis comfort. As the first Atwell in Greater China, Atwell Suites Shanghai Wuning is dedicated to enabling friends to expertise the town’s vibrancy and cultural spirit, embarking on a journey that feels each acquainted and refreshingly new.

Unlocking worth within the way of life phase

Atwell strengthens IHG’s presence within the chosen service way of life phase with a particular positioning, a clear funding mannequin, and full assist from IHG’s world methods. Designed for youthful shoppers who worth individuality and high quality, the model creates aggressive benefits and development potential on this goal market.

For homeowners and companions, Atwell balances high quality, worth, and suppleness, delivering a “high-premium, low-cost” mannequin that maximizes funding returns. Backed by IHG’s confirmed model administration methods, standardized operational processes, and world distribution platform, along with the energy of IHG One Rewards of greater than 145 million members, the model enhances operational effectivity and drives profitability.

This yr marks the fiftieth anniversary of IHG’s presence in Greater China. The debut of Atwell not solely represents the Group’s strategic growth into the beautiful way of life journey house but additionally displays the continued diversification of its model portfolio. Looking forward, Atwell will leverage IHG’s world model affect, native market insights, and the size of IHG One Rewards to draw a brand new era of vacationers who search individuality and high quality. The model will speed up its growth throughout tier-one, new tier-one, and key vacation spot cities, bringing extra inspiring “new territorial homes” to high-potential markets in Greater China.