Lifestyle Group nominated on the REB Innovation Awards 2025

Recognising innovation that places folks first

Lifestyle Group has been shortlisted for Innovator of the Year — Independent Office on the REB Innovation Awards 2025 (occasion date: Thursday, 25 September 2025). The nomination recognises our transformation from franchise to an impartial, regional-first platform, our tradition of steady enchancment, and our disciplined method to know-how, coaching and operational excellence. 

From company to platform, our transformation

We don’t consider ourselves as an company, we consider ourselves as a platform. That mindset shapes all the things: from the best way we design processes to the instruments we undertake and the way we assist our folks everyday. Innovation, for us, is about transformation—not simply know-how—so we can assist folks reside higher lives by way of property. 

Inside the REB Innovation Awards

These awards highlight people and organisations main actual property ahead—these utilizing new practices or know-how to ship higher outcomes. Finalists are chosen for displaying how innovation drives actual efficiency and influence. 

Our nomination: Innovator of the Year — Independent Office

We’re proud to be shortlisted for Innovator of the Year — Independent Office on the REB Innovation Awards 2025, recognising our platform-led method and steady enchancment. 

Innovation, in observe

A regional-first model, constructed by and for regional folks. We made the daring determination to rebrand and go impartial, positioning property as a way of life alternative, not only a transaction. 

Platform considering over company considering. We repeatedly evaluation our processes with a “1% better” self-discipline and ship enhancements weekly. 

Tech that’s analyzed and understood, not simply adopted. We supply best-in-market instruments and spend money on understanding them—the place they add worth, how they combine, and the way our groups use them. 

Operational rituals that compound. From weekly dedication emails to clear OKRs, we maintain execution seen and accountable. 

Training is non-negotiable. Our groups study with industry-leading coaches (together with Phegan, Kylie Walsh, Tom Panos, Lee Woodward, and extra) to carry expertise throughout gross sales, property administration and holidays. 

Growth you’ll be able to measure. In the previous 12 months we’ve welcomed ten new places of work/places into the group and seen our crew almost double throughout Holidays, Property Management and Sales, manner forward of our two-year goal. 

What’s subsequent

We’re proud to symbolize regional NSW on a nationwide stage. We’ll share updates on awards night time outcomes and what we’re constructing subsequent to maintain elevating the bar for our shoppers, our groups, and our communities.