CITY THAT DOESN’T SLEEP: Kenzo decoupled its newest trend exhibits, however unites its males’s and ladies’s assortment in its fall 2025 marketing campaign, lensed by acclaimed road photographer Bruce Gilden.
Gilden’s flash-lit, spontaneous pictures heighten the quirkiness of the French model’s newest collections, which embody bunny graphics, balloon trousers and mohair HotPants alongside extra soigné kinds like kimono and tuxedo jackets with satin trim.
Kenzo artistic director Nigo had been impressed by the Japanese-influence tailoring and a 1979 rabbit drawing from the archives of founder Kenzo Takada.
“Raw urban energy” is how Kenzo describes the temper of the student marketing campaign, which “follows two contrasting archetypes: a preppy uptown man and a free-spirited Lower East Side girl.”
Despite glimpses of cloud-speckled blue skies amid the concrete jungle backdrop, a few of the pictures counsel the fashions pictured is likely to be coming dwelling at daybreak after an all-nighter.
Gilden spoke to WWD in 2020 about his knack for trend images:
“Look, I’ve been married three times. I have a flair for textiles,” he mentioned on the time. “It’s just something innate, when you have an eye for something. I don’t know why. I’m a visual person, and I read a lot. I’m also, if I may say so myself, street smart. But I guess the visual side of my brain is much more developed than the other side.”
Kenzo conscripted Los Angeles-based artistic collective Little Legs for the video content material, which “echoes this energy through fast-paced sequences that follow the characters as they navigate the city,” in line with the home.