Anthropologie’s Fall Marketing campaign “Anthro Always” Options Camila Mendes

Anthropologie, the worldwide life-style model, has launched its fall marketing campaign, titled “Anthro, Always.”

Featuring actress Camila Mendes, the marketing campaign celebrates the numerous roles ladies play on daily basis and options icon types from the model’s fall assortment.

Shot in London by Dan Martensen, the marketing campaign was led by Jisso Kang, chief inventive officer of Anthropologie.

“Working with Camila felt like true creative collaboration. From the very start, she was involved in the process, bringing her energy, warmth and wit to every moment,” mentioned Kang. “We chose Camila for that very reason because she embodies the effortless joy and confidence that perfectly aligns with our brand’s spirit.”

Styled by Kyla Flax, Anthropologie’s head of styling, Mendes is proven sporting romantic attire paired with elevated outerwear in addition to patterned, structured items with quirky equipment.

“Partnering with Anthropologie felt like such a natural fit for where I am in my life and style right now,” mentioned Mendes. “I’ve been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit. I’ve loved the brand since I was a teenager, so working on this campaign felt personal in the best way. The team was so thoughtful and collaborative — they really encouraged me to bring my own style to the shoot. It was such a creative, effortless experience, and I loved helping bring this vision to life.”

Throughout the season, the model will use marketing campaign property that includes Mendes in advertising activations throughout social media and out-of-home promoting, with a give attention to YouTube content material that takes viewers behind the scenes.

“For the fall campaign, we’re continuing to lean into what’s working, prioritizing our social channels, collaborating with more influencer partners, and investing in narrative storytelling across Instagram, TikTok and YouTube to connect directly with our multigenerational customer as well as with Camila’s dedicated following,” mentioned Barbra Sainsurin, world chief advertising officer at Anthropologie.

The assortment is out there at anthropologie.com and in shops globally.