JW Anderson transforms into life-style label with new web site

JW Anderson unveils its new look with a very revamped web site. This is step one within the technique now guiding the home of Irish designer Jonathan Anderson. His aim? Transform JW Anderson right into a fully-fledged life-style model, the place artwork, craftsmanship, equipment, and homewares take middle stage, as evidenced by the brand new e-commerce website.

Between his first assortment for Dior males in June and the eagerly-awaited Christian Dior girls’s ready-to-wear present on October 1 in Paris, the brand new creative director of LVMH’s flagship style home has needed to make some decisions. For the time being, he’s not showcasing his personal model on the runway, limiting it to style creations. Instead, Jonathan Anderson has redesigned it as a form of “cabinet of curiosities”, capitalizing on collaborations with artists or craftsmen and providing a heterogeneous collection of fascinating objects.

A foretaste of this new course was given in July with the launch of the spring 2026 resort assortment by way of a lookbook that includes mates and collaborators of the home, comparable to director Luca Guadagnino and actor Ben Whishaw. These personalities can now be seen on the web site in amusing mini movies. As all the time with the designer, the playful vein dominates with exclamations comparable to “Chic”, “Yes”, “Fab” or “Wow”, which seem in massive letters on sure merchandise when clicked, in an interactive spirit.

Between two sweaters and two luggage, jwanderson.com showcases, by way of a mosaic of photographs and transferring pictures, every kind of objects, meticulously chosen by the designer: equipment, lamps, ceramics, key rings, stools, Murano glassware and decanters, and jewellery. As the label factors out, the brand new website “marks a key stage in the rebranding of the brand, with the updating of its logos.”

The signature emblem, which intertwines the initials J and W with an anchor, has been redesigned and refined.

In the absence of runway reveals, JW Anderson is sustaining a presence by way of initiatives. The subsequent cease is London on September 19, the place the model will current its new assortment of clothes and design objects at an occasion in its Soho boutique, reopened for the event.