Anthropologie Unveils Fall 2025 Marketing campaign, ‘Anthro, Always’, Starring Camila Mendes

PHILADELPHIA, Sept. 2, 2025 /PRNewswire/ — Anthropologie, the worldwide life-style model, launched its Fall 2025 marketing campaign right this moment, “Anthro, Always.” The marketing campaign, starring actress Camila Mendes, celebrates the numerous completely different roles girls play every single day, and options icon types from the model’s fall assortment. Shot in London by Dan Martensen, the marketing campaign idea was led by the dynamic imaginative and prescient of Chief Creative Officer, Jisoo Kang.

“Working with Camila felt like true creative collaboration. From the very start, she was involved in the process, bringing her energy, warmth, and wit to every moment,” stated Jisoo Kang, Chief Creative Officer at Anthropologie. “We chose Camila for that very reason, because she embodies the effortless joy and confidence that perfectly aligns with our brand’s spirit.”

The marketing campaign is a celebration of non-public type with Mendes sporting standout items from the Fall 2025 assortment. Styled by Anthropologie’s Head of Styling, Kyla Flax, Mendes is proven in romantic attire paired with elevated outerwear in addition to patterned, structured items with quirky equipment, giving the Anthropologie buyer the blueprint for her fall wardrobe.

“Partnering with Anthropologie felt like such a natural fit for where I am in my life and style right now. I’ve been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit,” stated actress Camila Mendes. “I’ve loved the brand since I was a teenager, so working on this campaign felt personal in the best way. The team was so thoughtful and collaborative—they really encouraged me to bring my own style to the shoot. It was such a creative, effortless experience, and I loved helping bring this vision to life.”

The Fall 2025 assortment reinforces Anthropologie’s function as a vacation spot for style fanatics. From voluminous fake fur coats to subtle, form-fitting separates, the gathering is anchored in versatile textures which can be synonymous with the season.

“For Fall, our priority was delivering a beautiful, trend-forward assortment that features a variety of price points and diverse range of styles that will appeal to our broad customer base,” stated Holly Thrasher, Chief Merchandising Officer for Anthropologie Women’s. “This collection allows our customer to play with cozy tweeds, experiment with mixing plaids, and embrace new silhouettes that work wherever life takes them.”

Throughout the season, the model will probably be using marketing campaign property that includes Mendes in advertising and marketing activations throughout social media and out-of-home promoting, with a give attention to YouTube content material that takes viewers behind the scenes.

“For the Fall campaign, we’re continuing to lean into what’s working, prioritizing our social channels, collaborating with more influencer partners, and investing in narrative storytelling across IG, Tik Tok and YouTube to connect directly with our multigenerational customer as well as with Camila’s dedicated following,” stated Barbra Sainsurin, Global Chief Marketing Officer at Anthropologie. “We’re always striving to engage with our community in new, meaningful ways and we hope that this campaign, along with our fall assortment, fuels them with inspiration and excitement to welcome the new season.”

Anthropologie will start their international advertising and marketing for Anthro, Always right this moment and will probably be amplifying the property from the marketing campaign with Mendes all through the season. The assortment is now out there on-line at anthropologie.com and in shops globally.

About Anthropologie

Anthropologie is a contemporary, design-led life-style model spanning fashion, home, weddings, garden, and gifting, the place joyful self-expression meets impressed dwelling. We create immersive purchasing experiences that spark a way of discovery and encourage clients to really feel assured, curious, and linked, each on-line and in-store. Our curated collections mix own-brand exclusives with best-in-market companions, providing timeless high quality and trend-forward design that mirror how our buyer lives, hosts, travels, and attire right this moment. As we have developed, Anthropologie has turn into a vacation spot for her full life-style, from wardrobe to residence to wellness, whereas persevering with to carry creativeness, narrative-driven storytelling, and memorable experiences to each touchpoint, from TikTok styling tricks to in-store moments. With a worldwide footprint of greater than 220 shops, Anthropologie is rooted in inclusiveness, creativity, and group, all the time assembly our buyer the place she is and provoking her to discover, expertise, and have fun her life in new methods.

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SOURCE Anthropologie