Cricket: India lose sponsor for T20 Asia Cup after on-line betting video games ban | Cricket Information

The ban by India’s authorities of on-line betting video games has ended the nationwide cricket staff’s sponsorship by Dream11.

India are in search of a brand new lead sponsor to switch Indian fantasy sports activities platform Dream11 after the federal government banned real-money on-line gaming final month, leaving the world’s richest cricket board scrambling to safe new income.

Dream11, which had signed a three-year contract value about 3.6 billion rupees ($44m) working by 2026, can now not sponsor the nationwide staff after the central authorities banned real-money on-line video games in addition to their promotion, together with fantasy sports activities.

India’s higher home of parliament handed the Promotion and Regulation of Online Gaming Bill 2025 final month.

The Board of Control for Cricket in India (BCCI), which instructions a few of the world’s most profitable broadcast offers due to cricket’s recognition and India’s huge inhabitants, set a September 16 deadline for brand new bid submissions.

The public sale is unlikely to stay unsold for lengthy, however with the Asia Cup beginning on September 9, India could take the sphere with no front-of-shirt sponsor within the opening week, which incorporates the marquee match in opposition to rivals Pakistan on September 14.

The Economic Times reported on Saturday, citing folks accustomed to the matter, that the board is in search of 35 million rupees ($397.6k) per match for bilaterals, and 15 million ($170.4k) per match for India’s fixtures in International Cricket Council and Asian Cricket Council tournaments in a three-year sponsorship cycle.

Over an estimated 140 video games within the 2025-28 cycle, the BCCI expects to generate about 4.52 billion rupees ($51.3m), about 940 million ($10.7m) greater than underneath Dream11’s deal, which was 3.58 billion ($40.7m) for the interval July 2023 to March 2026 – an uplift of greater than 20 p.c.