Samsung’s New Sound Tower Speaker Is for Social gathering Animals Solely

IFA 2025 has already introduced us loads of devices, together with AirPods Max chargers, Whoop-killing health bands, enterprise laptops that may sport, and even a cassette-playing Bluetooth boombox, nevertheless it’s been a fruitful occasion for one demographic specifically: social gathering folks. First, JBL introduced its first battery-powered social gathering speaker, the PartyBox 720, and now Samsung is getting in on the motion with its Sound Tower speaker.

The Sound Tower ST50F and ST40F are Samsung’s newest entrants into the social gathering speaker area and deal with pumping out plenty of quantity (a important a part of any social gathering speaker) and the inclusion of plenty of flashy lights. First, let’s begin with the sound. According to Samsung, the brand new Sound Tower audio system have a redesigned acoustic construction that ought to equate to deeper bass and a “wider and more even soundstage.” It’s laborious to say if the brand new Sound Tower audio system really try this with out listening to them for myself, nevertheless it actually seems like a stable perk in idea. Plus, that deeper customization and extra nuanced sound ought to make 4 new modes—normal, huge, stadium, and out of doors—really feel much more tailor-made to every objective.

The different massive spotlight (no pun meant) of this era is plenty of customizable lights. According to Samsung, there are 5 “mood” presets and 6 “dynamic lighting patterns,” which will be custom-made and tweaked within the Samsung Sound Tower App. Samsung says that its lighting system additionally reacts in actual time and may shift to your particular tunes, which isn’t groundbreaking for a Bluetooth speaker, however nonetheless fairly enjoyable for those who’re half a keg deep and into the sloppy karaoke a part of the evening. There’s additionally a grip and wheels for when you could lug this factor again to your condo on the finish of the evening (or subsequent day?).

If you’re questioning what the distinction between the 2 fashions is, it has largely to do with the output and the battery. While the ST50F mannequin will get 18 hours of battery and has 6.5-inch twin woofers and 1-inch twin dome tweeters, the ST40F has 12 hours of battery and barely smaller woofers and tweeters—5.25 inches and three/4-inch, respectively. That distinction can also be mirrored within the worth, with the ST50F debuting at $699 whereas the ST40F is $499 at launch, which ought to be “this month,” based on Samsung.