Samsung Unveils Vision AI Companion at IFA 2025, Launching a New Period of AI-Powered Displays

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Powered by Generative AI, Vision AI Companion allows conversational experiences that takes customized dwelling leisure to the following degree

9/4/2025

Samsung immediately unveiled Vision AI Companion¹ at IFA 2025, introducing the following evolution of AI-powered shows throughout Samsung TVs and monitors. With a smarter Bixby² voice assistant, Vision AI Companion will ship extra pure and conversational interactions by integrating probably the most superior Samsung AI features right into a single, intuitive AI expertise that effortlessly helps customers uncover content material and get contextualized solutions to any query.

With folks world wide in search of units that do extra than simply stream content material, Vision AI Companion displays the more and more central nature of TVs within the linked dwelling. By integrating AI into the center of the viewing expertise, Samsung is enabling customized suggestions, smarter multi-device interactions and intuitive help on your day by day life.

“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” mentioned Kevin Lee, Executive Vice President of the Customer Experience Team on the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”

Conversational and Visual Intelligence

What units Vision AI Companion aside is its means to reply questions and requests with clever responses by a number of AI brokers by merely urgent the AI button in your distant management.

Powered by Generative AI, Vision AI Companion delivers a extra pure and conversational expertise. That understands context and follow-up questions, enabling extra fluid interactions that really feel like an actual dialog – no instructions, no menus, no typing.

Vision AI Companion allows customers to ask their Samsung TV about something that’s on the display screen, similar to movie particulars, the title of a bit of art work or journey vacation spot suggestions. Getting solutions from an AI companion has by no means been extra visualized and complete. Contextualized solutions to all of your questions with associated video/picture choices to select from makes your discovery richer and extra immersive.

Vision AI Companion not solely responds but in addition understands context and follow-up interactions, displaying all related data immediately on the display screen. Content and data spanning films, dramas, artwork, meals, sports activities and journey are offered in conversational type, making a extra fluid and pure interplay with the TV.

Vision AI Companion integrates key Samsung AI features³ into one expertise, making them simpler than ever for customers to entry:

• Live Translate⁴ gives real-time translation for conversations and on-screen dialogue.
• Generative Wallpaper⁵ presents dynamic visuals custom-made to the person’s preferences.
• AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro mechanically regulate image and sound to optimize the viewing atmosphere throughout content material sources.
• AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimization
• Copilot by Microsoft and Perplexity, accessible as standalone AI agent apps, allow job help and productiveness immediately from the TV to increase Vision AI Companion’s performance.

By unifying these features, Vision AI Companion eliminates the necessity to change between a number of apps or menus, changing into a central hub for leisure, productiveness and linked experiences.

From Concept to Reality

The idea of Samsung’s Vision AI was first launched at CES 2025, the place Samsung outlined its ambition to reinforce the house display screen expertise throughout TVs, displays and different shows. At its core, Vision AI enhances show and audio high quality, allows seamless communication between Samsung units and delivers tailor-made content material by superior AI brokers. Vision AI is backed by Samsung’s long-term dedication to customers, providing seven years of free software program upgrades⁶ by the One UI Tizen platform. This ensures that supported fashions will at all times have the most recent updates and AI options in addition to the most recent safety updates from Samsung Knox.

With the launch of Vision AI Companion, these concepts now take form with a brand new degree of personalization, gadget integration and person help. Vision AI Companion will start rolling out as a software program replace in late September, beginning in Korea, North America and choose European markets, with extra areas to observe. To study extra, go to www.samsung.com