Why Pure Fibers Match the Season’s Cozy Sleep/Loungewear Tendencies

Temperatures not too long ago started cooling throughout a lot of the United States, even bringing frost warnings to components of the Midwest. Inevitably, pumpkin spice everything begins popping up and ideas flip to getting cozy indoors, particularly in cozy pajamas and loungewear. And many manufacturers and shops are appeasing shopper desire for cotton merchandise to hold them by way of the autumn and winter months.

From flannel and poplin pajamas to pull-on bottoms, mushy tees and comfortable cardigans and hoodies, makers are leaning into the pure advantages that cotton presents. Even extra, these merchandise verify the sustainability field that each manufacturers and buyers need.

Nearly six in 10 U.S. customers (57 p.c) say sustainability/environmental friendliness has an affect on their clothes purchases, in response to the Cotton Incorporated Global Sustainability Study, U.S. (n=1,013). Further, nearly all of buyers say natural cotton (82 p.c), recycled cotton (80 p.c) and cotton (79 p.c) are secure for the surroundings. That compares to 41 p.c for polyester and 32 p.c for rayon.

“At Goldie, sustainability is built into every decision we make,” stated Goldie Lewinter’s Debbie Rudoy, founder and inventive director, in an interview with the Lifestyle Monitor™. “[It’s] produced in small batches with a low-impact approach—partnering with local communities, minimizing our carbon footprint and creating pieces designed to last. For us, it’s not just about how it looks, it’s about how it feels.”

Over eight in 10 customers (84 p.c) say attire comprised of cotton is essentially the most snug, in response to the Cotton Incorporated’s Lifestyle Monitor™ Survey 2025 (n=500). And in the case of pajamas, 72 p.c of customers favor cotton, in response to Cotton Incorporated’s 2023 Global Lifestyle Monitor™ Survey (U.S. information, n=1,000). Fully 80 p.c of customers personal no less than one pair of pajamas, and most buyers (53 p.c) personal one to 5 pairs, in response to Cotton Incorporated’s 2025 Lifestyle Monitor™ Survey (n=500).

It’s not simply customers that favor cotton sleepwear; the Better Sleep Council recommends the material, as properly.

“Loose, lightweight clothing can help you stay cooler at night,” the Council advises. “Choose cotton fabrics over polyester, which can stick to your skin if you sweat.”

This vacation season, Gap is able to meet the demand for cotton sleepwear. The retailer says it will likely be providing a spread of pajama types “focused on family matching, and designed for comfort and versatility” throughout its girls’s, males’s and child’s divisions. The assortment consists of 100% cotton flannel and breathable poplin types to combine and match, in an assortment of 15-plus basic and seasonal colorways. Gap’s vacation sleep assortment will start to roll out beginning in October by way of December.

Brands that get it proper stand to revenue. Consider that the worldwide sleepwear market stood at $13.4 billion in 2023 and is projected to reach $32.6 billion by 2033, in response to a report from Market.US. Women dominate the class, owing to “tailored offerings and the demand for stylish yet comfortable options.” Additionally, North America leads gross sales with a 35 p.c market share, pushed by excessive shopper spending and “robust retail infrastructure.” Cotton leads the fabric sort for the class, “owing to its breathability and suitability for all climates,” the report states.

Cotton Incorporated has additional improved on the pure advantages of cotton with the event of WICKING WINDOWS™ know-how. WICKING WINDOWS™ know-how gives moisture administration advantages and could be mixed with a cooling part change materials (PCM) that may preserve the wearer cooler. When uncovered to warmth and moisture, the handled material is efficiently stored 5 levels cooler than untreated cotton material. It additionally carried out in addition to or higher than aggressive artificial phase-change materials.

Of course, loads of folks select to sleep, nap or loosen up in loungewear. The world marketplace for loungewear was valued at about $4.6 billion in 2024 and is predicted to succeed in about $8.5 billion by 2032, in response to a report from Stellar Market Research. The firm says the loungewear market is dominated by cotton and attributes this to “customer preferences for comfort, breathability and versatility in the loungewear market. Cotton possesses natural properties making it a preferred choice among consumers preferring softness and moisture-absorbing properties in their loungewear, aligning with the target market demands.” The report stated cotton loungewear is “embedded in offering both quality and affordability, making it accessible to a wide range of customers.”

The SMR report goes on to say the reliability and trustworthiness of cotton loungewear has additionally resulted in model loyalty for makers that select to work with the pure fiber. This attraction crosses varied age teams and genders, the report states. “Additionally, the continuing popularity of cotton loungewear, combined with its timeless nature, has enabled it to retain a strong market presence even as fashion trends change, driving the loungewear market.”

Loungewear consists of hoodies, tees and relaxed bottoms. 1 / 4 of all customers (28 p.c) say sweats and joggers are a best choice after they simply need to be snug or are hanging out at dwelling (26 p.c), in response to the Global Lifestyle Monitor™ 2023 (U.S. information, n=1,000). And after denim denims (38 p.c), shopper wore sweats (29 p.c) and athleisure bottoms (27 p.c)—which incorporates leggings—essentially the most up to now month, in response to Cotton Incorporated’s 2025 Consumer Sentiment Survey, Wave 1-3 (n=2,913).

Goldie’s bestsellers embrace cotton tees, tanks, cardigans and informal pants. Rudoy says the items are rooted in unparalleled softness and crafted with intention.

“Our styles are effortlessly versatile,” Rudoy stated, “designed to feel like loungewear, yet polished and refined enough for day-to-night-to-evening dressing.”

The Cotton Incorporated Lifestyle Monitor™ Survey is an ongoing analysis program that measures shopper attitudes and behaviors referring to attire, purchasing, trend, sustainability, and extra.

For extra details about the Lifestyle Monitor™ Survey, please go to https://lifestylemonitor.cottoninc.com.