Safaricom Positions Gaming as a Tech Frontier for Africa’s Youth Empowerment

Safaricom  has held its first-ever Gaming Conference on the Michael Joseph Centre, Nairobi. The discussion board themed ‘Level Up Africa: Unlocking Gaming Potential in Africa’ explored how gaming is shaping the long run – from eSports and recreation improvement to the function of tech, coverage, and funding in rising Africa’s gaming scene.

Additionally, the convention was a vibrant celebration of popular culture, that includes films, TV exhibits, music, cosplay, performances, and merchandise exhibitions.

“Gaming is more than just play – it’s talent, creativity, and opportunity. At Safaricom, we believe in powering the youth and building platforms where skills can turn into careers, innovations, and thriving communities.”

– Fawzia Ali-Kimanthi, Chief Consumer Business Officer, Safaricom

The occasion additionally sparked conversations about challenges within the area, together with the necessity for stronger insurance policies, extra funding for builders, and help to maintain African expertise from transferring overseas.

Safaricom has been a long-standing supporter of the gaming and eSports ecosystem by means of its youth-focused platforms and sponsorships.

In 2019, the corporate launched an eSports match in partnership with Pro Series Gaming (PSG), focusing on youth aged 18–26 who have been exploring gaming as a profession path. The match doubled up as a mentorship and empowerment platform for each informal and avid players nationwide.

In 2021, Safaricom launched a web-based gaming competitors for purchasers utilizing its Games Lounge service. The 8-week MobiPlay Challenge noticed prospects compete on easy puzzles, arcade and motion video games with each day and weekly prizes in addition to a grand prize up for grabs.

Last 12 months, Safaricom launched a 90-day on-line gaming problem dubbed ‘Wai Ndai’ that noticed prospects compete for each day money vouchers totaling KES 500,000 and a Grand Prize of three Suzuki Altos.

More lately, Safaricom sponsored the 2025 Otamatsuri Gaming Convention held at KICC, the place it powered your entire expertise by means of its 5G community. Participants loved high-speed, low-latency, and dependable connectivity, enabling seamless gameplay and on-line interactions.