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Award-winning expertise meets award-winning home equipment in De-Longhi’s cinematic new marketing campaign with Brad Pitt on the forefront.
At the marketing campaign’s heart is a short film directed by Academy Award-winner Taika Waititi, with Italian actor Riccardo Scamarcio serving as its comedic narrator. The minute-long video sees the F1 star’s morning routine, relaxed and easy due to De’Longhi’s one-touch, absolutely automated espresso machines, particularly, the Rivelia and the Eletta Explore.
After its Venice Film Festival premiere, the worldwide advert marketing campaign titled “The Perfetto Instruction for Use,” was launched throughout De-Longhi’s social platforms on Sept. 8. “Taika brought the humor, De’Longhi brought the ritual. Together, that was perfetto,” mentioned Pitt, who had his debut marketing campaign with the model in 2021.
Cut to 2025, the New Zealand-set video and accompanying imagery concentrate on two of De’Longhi’s absolutely automated, one-touch espresso machines. First up, the newly launched, exceptionally compact Rivelia Espresso Machine is provided with Bean Switch know-how, permitting customers to discover completely different espresso varieties in seconds. Its 18+ preset recipes embrace lattes, cappuccinos, espresso, flat whites, iced espresso, espresso and so forth. The machine retails for $1,499.95 and is available in 4 finishes: black, grey, beige and white. The latter two colours are on-line exclusives.
For much more beverage prospects, the best-selling Eletta Explore Espresso Machine, provides over 50 one-touch recipes. It even made an look on Oprah Winfrey’s Favorite Things 2024 List: “I know, this one’s a splurge,” she wrote, “but it grinds coffee beans, makes lattes, cappuccinos, espressos, cold brews, and more than 50 other recipes. And for certain caffeine-aholics, the math might mean it pays for itself within a year.”
The Eletta Explore can be the one absolutely automated espresso machine with each cold and hot foam know-how. It retails for $1,999.95 and is available in one colorway: silver.
Related: SharkNinja Unveils F1 Movie-Inspired Versions of Its Best-Selling Cleaning, Hair and Kitchen Tech
See De-Longhi’s full lineup of Brad Pitt-endorsed automated espresso machines, guide espresso machines, drip espresso makers and extra at delonghi.com, and catch the marketing campaign video now on YouTube and Instagram.
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