LG redefines in-vehicle expertise with Xbox gaming and Zoom conferences partnerships

LG Electronics (LG), a number one innovator in mobility know-how, is strengthening its place within the Software-Defined Vehicle (SDV) period with its webOS-based Automotive Content Platform (ACP). Through differentiated options and highly effective partnerships, the corporate is reworking automobiles into dynamic software-driven expertise hubs.

At IAA MOBILITY 2025, one of many world’s largest mobility occasions held in Munich, Germany, LG hosted a press convention to share its imaginative and prescient for the way forward for mobility and announce new strategic partnerships. The convention, titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters,” featured key executives together with Seokhyun Eun, president of the LG Vehicle Solution Company; Chris Jo, head of the webOS Platform Business Center on the LG Media Entertainment Solution Company; Chris Lee, Vice President of Xbox Marketing at Microsoft; and Brendan Ittelson, Chief Ecosystem Officer at Zoom.

“Leveraging nearly 70 years of customer experience expertise in home appliances and IT, LG has a unique competitive edge to redefine the vehicle from a simple means of transportation into a living space centered on the user experience,” mentioned Seokhyun Eun. “We aim to supply our webOS-based ACP to 20 million vehicles by 2030 while continuously expanding our content and service ecosystem.”

Immersive in-car gaming with Xbox

During the convention, LG emphasised the significance of offering a scalable in-vehicle ecosystem and revealed two strategic companions to develop its content material choices.

Meeting gamers the place they’re, Xbox will quickly deliver the gaming expertise to the highway, with the Xbox app built-in into LG ACP. Passengers with an Xbox Game Pass Ultimate subscription, a suitable Bluetooth controller, and supported web entry, will now have entry to play lots of of video games, together with common titles corresponding to Doom: The Dark Ages and Forza Horizon 5 instantly from the automobile’s infotainment system by way of cloud gaming.

“At Xbox, we’re always looking for new ways to bring the joy of gaming to more people, wherever they are. Through our work with LG, we are expanding the experience and value of gaming even further for players,” mentioned Chris Lee, Vice President of Xbox Marketing. “Soon, passengers can access their gaming library and carry their progression with them wherever they go – whether on the road or at home. Bringing Xbox to the in-vehicle experience means every journey is not only more entertaining but supports the flexibility players expect from Xbox.”

Driving reference to Zoom

Expanding the scope of LG ACP past leisure, the addition of a local Zoom app will remodel automobiles into cellular collaboration areas. By integrating one of many world’s main collaboration platforms, LG ACP will empower drivers and passengers to conduct conferences and handle work effectively throughout a number of automobile fashions – all whereas enabling safer driving with a person expertise that reduces distractions.

“At Zoom, we believe in meeting people where people meet – whether that’s in the office, at home, or even in the car,” mentioned Brendan Ittelson. “This partnership marks a major milestone in redefining what’s possible inside the vehicle, helping people communicate and stay connected while on the move.”

From the lounge to the highway: A seamless webOS expertise

Building on the success of webOS – now powering over 240 million sensible TVs worldwide – LG ACP brings the identical intuitive person expertise and confirmed stability into the automobile. It provides drivers and passengers a seamless mobility expertise, permitting them to proceed having fun with varied content material and providers on a number of in-vehicle shows, all in compliance with driving security laws.

Passengers can stream their favourite content material on the automobile’s infotainment show,^* from providers corresponding to Netflix, Disney+, YouTube, Baby Shark World for Kids, Play.Works, Haystack News and LG Channels, together with Korean native streaming providers TVING and WAVVE. By the top of the yr, LG plans so as to add to its content material availability by bringing digital artwork platform Vasari, European streaming service RakutenTV and German streaming service Joyn. Also, LG ACP will deliver Japanese native streaming service U-NEXT quickly.

LG ACP powered by webOS is a core element of PlayWare, the in-vehicle leisure resolution inside LG’s SDV suite, LG AlphaWare. It delivers a differentiated, high-definition, high-quality content material expertise that expands prospects’ residing areas into the automobile and makes time on the highway extra useful. LG continues to develop the appliance of its ACP to industrial automobiles, bringing its future mobility imaginative and prescient of remodeling the automobile right into a “living space on wheels” to life.

SOURCE: LG