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Apple’s large September occasion by no means fails to seize headlines, and 2025 was no exception. From a feather-thin iPhone to watches that virtually double as private trainers, the line-up was full of devices designed to tempt several types of patrons. But with a lot on provide, the true query is: which one deserves your cash?
The star of the present was the iPhone Air, Apple’s thinnest iPhone but at simply 5.6 mm. It nonetheless packs a punch, although, with a 6.5-inch Super Retina XDR show and the brand new A19 Pro chip. The 48-megapixel rear digicam will maintain TikTokers and Instagram lovers joyful, whereas the 18-megapixel selfie digicam is constructed for ultra-clear video calls.
Starting at £800 ($999), the Air is about £160 greater than the iPhone 17. Think of it because the iPhone for individuals who need the last word mixture of glossy seems to be and critical efficiency.
Not fussed about ultra-thin designs? The iPhone 17 collection could swimsuit you higher.
These telephones do not scream status just like the Air, however they seem to be a strong 20% cheaper and ideal for anybody who needs reliable efficiency with out stretching their finances. With 230 million iPhones bought worldwide in 2024, Apple is aware of this line-up shall be its best-seller.
The AirPods Pro 3 are greater than earbuds, they’re exercise companions. Alongside improved noise cancellation and comfortable foam suggestions for consolation, Apple added a heart-rate sensor and even reside translation in 20 languages.
At £200 ($249), they’re £40 greater than the previous mannequin, however you are getting extras that normally require a watch. With international wearables gross sales topping £80 billion ($108 billion) in 2024, Apple is clearly betting large on health-conscious patrons.
If you are critical about well being, the Apple Watch Series 11 is tough to beat. It makes use of AI to identify early indicators of hypertension, analyses your sleep patterns, and connects over 5G for faster updates.
It prices £320 ($399), round £120 greater than the SE 3, however the trade-off is smarter insights and higher prevention instruments. It’s much less about checking the time and extra about checking on you.
The Watch SE 3 retains issues easy and reasonably priced. It now has an Always-On show, the quicker S10 chip, and gesture controls. At £200 ($249), it is Apple’s entry-level possibility and a fantastic match for college kids, first-time patrons, or anybody who would not want bells and whistles.
For those that hike, climb, or head off the grid, the Watch Ultra 3 is constructed like a tank. It provides satellite tv for pc emergency messaging, a 72-hour low-power mode, and rugged sturdiness. At £640 ($799), it is 3 times the worth of the SE 3, nevertheless it’s designed for explorers, not informal customers. With out of doors watch gross sales rising 18% in 2024, Apple clearly sees the demand.
Apple has delivered a mixture of model, well being, and journey this 12 months. Whether you are chasing status with the iPhone Air, saving with the iPhone 17, or exploring the outside with the Watch Ultra 3, there’s one thing tailor-made to your way of life.
If you are able to improve, discover the total line-up by official Apple retailers and trusted associates, the place trade-in offers could make that shiny new gadget a bit of simpler in your pockets.
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