Gov. Evers, Green Bay Packers: Announce Lambeau Field as Travel Wisconsin’s latest “Wonder of Wisconsin”

Governor pronounces new designation that may denote Lambeau Field among the many state’s most unforgettable locations

TITLETOWN — Gov. Tony Evers, along with the Green Bay Packers and in partnership with the Wisconsin Department of Tourism, right now introduced that Lambeau Field is becoming a member of ten different “Wonders of Wisconsin” websites throughout the state, including to a rising lineup of must-visit locations in Wisconsin for residents and guests alike.

“Lambeau is like a sanctuary—it’s a really special place. Especially for folks who’ve grown up here or visit Wisconsin, it’s extraordinary to be able to go to Lambeau and see it for yourself. It’s a place that means a lot to us here in Wisconsin,” stated Gov. Evers. “Lambeau is the place legends and legacies have been born, numerous reminiscences have been made, history-defining coaches, gamers, and video games have been performed, and one of the best followers within the NFL cheer on their group. So, it’s solely proper that Lambeau Field right here in Titletown be named an official Wonder of Wisconsin.

“As governor and as a lifelong Wisconsinite, I’ve proudly been to many of the Wonders of Wisconsin, from hiking at Devil’s Lake and seeing the dunes at Kohler-Andrae in my home Sheboygan County to taking in the view from Grandad Bluff or Eagle Tower. Ask anyone who’s visiting—when you leave these places, you are left with a sense of awe and pride in all Wisconsin has to offer, and nowhere better is that sentiment shared than at Lambeau,” Gov. Evers continued. “Adding Lambeau to the list of must-visit sites in Wisconsin honors our proud history and traditions and is a recognition of everything Lambeau means to our state. This is a great day to be a Wisconsinite and a Packers fan.”

Home to the one publicly owned group within the National Football League (NFL) and the group with probably the most wins in NFL historical past, the Green Bay Packers, Lambeau Field’s heritage and historical past are unmatched. Lambeau Field was established in 1957 as Green Bay City Stadium and renamed in honor of the group’s co-founder, Curly Lambeau, in 1965, making it the oldest regularly working stadium constructed for an NFL group. Additionally, every year, Lambeau Field welcomes tons of of 1000’s of Cheeseheads and soccer followers from across the globe due to its legendary gamers, iconic video games, and signature fan expertise which have made it a must-visit stadium for generations of soccer followers.

Further, this announcement comes on the heels of the 2025 NFL Draft hosted in Green Bay earlier this 12 months, throughout which Lambeau Field and town welcomed over 600,000 guests from across the nation and world. In whole, the three-day occasion generated an financial affect of roughly $105 million for the state, far surpassing earlier estimates for the occasion and cementing Lambeau Field and town of Green Bay as world-class tourism and journey locations.

“We’re pleased to join Travel Wisconsin in recognizing Lambeau Field as a Wonder of Wisconsin, alongside other renowned destinations in our great state,” stated Justin Wolf, Packers director of company partnerships gross sales and activations. “Lambeau Field attracts Packers fans from near and far to Wisconsin, both on gameday and every day. We’re proud to welcome visitors from all over the world to enjoy our outstanding fan experience, celebrate our history and share in the tradition of Packers football.”

Travel Wisconsin launched the Wonders of Wisconsin in 2023, centered on a imaginative and prescient to rejoice the state and the unforgettable locations—formed by each pure forces and human palms—inside it. In addition to Lambeau Field, the Wonders of Wisconsin embrace the Apostle Islands National Lakeshore, Devil’s Lake State Park, Eagle Tower, Grandad Bluff, Kohler-Andrae State Park, the Milwaukee Art Museum, Taliesin, Willow Falls, Witches Gulch, and Yerkes Observatory. More info on the Wonders of Wisconsin is obtainable on Travel Wisconsin’s web site here.

“The Wonders of Wisconsin are legendary destinations. They’re places of amazement that have wowed generations of visitors,” stated Wisconsin Tourism Secretary Anne Sayers. “Wisconsin is full of endless destinations worthy of a Wonder of Wisconsin distinction. This list of Wonders is your starting point to discovering the unexpected and making memories that last a lifetime.”

Earlier this summer time, the governor and the Department of Tourism announced Wisconsin’s tourism trade noticed its third consecutive record-breaking 12 months of financial affect beneath the Evers Administration in 2024. According to 2024 financial affect information, the tourism trade generated a record-high $25.8 billion in whole financial affect, or about $70 million per day, surpassing the earlier file of $25 billion set in 2023, which itself was a file 12 months.    

Additionally, Wisconsin additionally welcomed a record-breaking 114.4 million guests in 2024—a 1.4 million improve from the earlier 12 months and eclipsing the previous file of 113.2 million guests in 2019, and the state’s tourism trade generated a file quantity of state and native income, producing a file $1.7 billion that goes again to native communities and important state providers.

BACKGROUND ON EVERS ADMINISTRATION EFFORTS TO SUPPORT THE SUCCESS OF TRAVEL AND TOURISM INDUSTRY IN 2025-27 BUDGET

To help the success of this booming trade in Wisconsin, the 2025-27 Biennial Budget, signed by Gov. Evers, supplied further investments for the Department of Tourism, together with: 

• Making the Office of Outdoor Recreation, created by Gov. Evers within the 2019-21 state finances, everlasting;
• Matching the 2023-25 funding within the final state finances of $31 million over the biennium for tourism advertising, which is able to assist the company appeal to occasions and improve promoting in key tourism markets;
• Creating a State Film Office and offering one new place in addition to authority to supply as much as $5 million yearly for movie manufacturing tax credit to draw movie alternatives to the state; and
• Providing $5 million for a Taliesin Preservation Grant to help initiatives that maintain Taliesin’s distinctive mixture of nature and Frank Lloyd Wright’s structure in Spring Green, Wisconsin, resembling an training middle, upgraded customer facilities, and structural enhancements.

Additionally, this finances will improve the customer expertise in Wisconsin by: 

• Providing three positions and related funding to help the planning, preparation, and operation of the brand new, state-of-the-art Wisconsin History Center, scheduled to open in 2027; and
• Providing $340,000 GPR in fiscal 12 months 2025-26 and $222,000 GPR in fiscal 12 months 2026-27 to make safety and security enhancements at historic websites throughout the state.

Gov. Evers additionally exercised his broad, constitutional veto authority to partially veto points of the finances that had been outdoors of the bipartisan finances negotiations. More details about the bipartisan pro-kid finances signed by Gov. Evers is obtainable here. 

An on-line model of this launch is obtainable here.