Apple’s newest annual product launch occasion gave analysts simply sufficient to maintain their hopes up. The firm on Tuesday introduced the iPhone 17 lineup led by the slimmed-down iPhone Air, alongside its newest Apple Watch and AirPods Pro merchandise. As anticipated, Apple elevated the beginning value of considered one of its iPhone fashions , the iPhone 17 Pro, and changed final yr’s iPhone 16 Plus with a pricier and thinner iPhone 17 Air system. The firm mentioned that this yr’s entry-level telephones now all include 256GB of storage, increased than the usual 128GB on final yr’s telephones. Analysts stay optimistic that Apple can turn into a stronger development story after these product releases, despite the fact that many have been hoping that the corporate would improve iPhone costs extra considerably as the corporate has warned it might spend $1.1 billion within the present quarter on tariff bills. Bank of America analyst Wamsi Mohan, for one, lifted his value goal on the inventory to replicate “increased confidence in growth” as he believes Apple’s use of in-house silicon and {hardware} developments might assist bolster its AI efforts. Morgan Stanley famous that the iPhone 17 product household is definitely “more affordable” year-over-year for shoppers, which might improve improve charges. AAPL 1Y mountain Apple inventory efficiency over the previous yr. Most big-name corporations caught by their value targets that counsel upside for Apple shares forward. The inventory is down about 6.4% this yr, however has gained greater than 14% over the previous quarter. Shares traded within the pink in premarket buying and selling Wednesday, possible reflecting traders’ disappointment on the shortage of main value will increase. Take a better look under for analysts’ key takeaways from the occasion and the way they’re positioned on Apple now: Goldman Sachs: maintained purchase ranking and $266 value goal “AAPL’s decision to eliminate the 128 GB storage option for all announced iPhone models (vs just the iPhone 17 Pro) surprised, but should support continued iPhone ASP growth amidst ongoing device premiumization through implicit $100 price increases to the iPhone 17 Pro (v. 16 Pro) and Air (v. 16 Plus), as well as the addition of a new premium 2 TB storage option for the iPhone 17 Pro Max,” analyst Michael Ng mentioned, including that Apple’s inventory underperformance on Tuesday “may have reflected disappointment” provided that the discounted base iPhone 17 mannequin nonetheless begins at $799. Bank of America: saved purchase ranking, raised value goal by $10 to $270 “Apple can position itself to lead in delivering AI at the edge, and increased use of its own silicon (A19/A19 Pro chips, C1X modem) and AI hardware enhancements (neural accelerators in each GPU core, thermal management) should help in that effort. We had already factored in $100 higher price for iPhone 17 Air vs. 16 Plus, but our ests move slightly higher as the Pro model now starts with 256GB at $1,099 (vs. $999 for 128GB last year),” Mohan mentioned in a word. “We use a higher multiple on increased confidence in growth.” Citi: saved purchase ranking and $245 value goal “We view the rollout of the iPhone Air – thin, lightweight, yet durable – as laying the groundwork for a foldable phone next year, which we expect could drive a stronger replacement cycle,” analyst Atif Malik wrote in a Tuesday word. “Our 28x P/E is about an 8% premium to Apple’s historical level. We believe a premium is warranted to reflect expanding gross margins (ex tariffs), growing services sales mix, gradual Apple Intelligence adoption, and a strong balance sheet.” Morgan Stanley: maintained obese ranking and $240 value goal “Despite modestly higher iPhone prices — primarily a function of eliminating low-end storage SKUs — trade-in values and US wireless carrier promotions are more favorable Y/Y, which actually makes the iPhone 17 family more affordable Y/Y, a potential tailwind to iPhone upgrade rates,” analyst Erik Woodring wrote. “Overall, we’d characterize the event as a slight positive surprise, which against conservative Consensus expectations, should setup favorably for Apple through year-end, atypical of historical seasonality. While we wait to adjust our estimates until we start tracking iPhone lead times (this Friday), we believe our next 12 month estimates are biased upwards, and therefore would be buyers of weakness after today’s stock underperformance.” JPMorgan: saved obese ranking and $255 value goal “For investors hoping for a potentially much larger volume cycle driven by the significant redesign in launching the “thinnest” iPhone ever, we expect the bull-case to moderate … On the positives, we expect mix to be a tailwind for the iPhone 17 lineup, driven by greater demand for “Pro” models, which in our view are benefiting from more substantial updates across the generation as well as pricing that is maintained on a SKU-by-SKU basis, although leveraging a higher starting price due to the elimination of the lower-priced 128GB models. With some investors expecting a price increase in the iPhone 17 series relative to iPhone 16, we see the maintained pricing as a positive for volume expectations,” analyst Samik Chatterjee mentioned in a word. Evercore ISI: reiterated outperform ranking, lifted value goal by $10 to $260 “The long-awaited iPhone Air was announced today and we think this will be a new form factor design that could help reinvigorate Apple’s user base and be the start of a multi-year iPhone roadmap,” analyst Amit Daryanani mentioned in a word. UBS: maintained impartial ranking and $220 value goal Apple’s outcomes have been “splitting the uprights as expected but will leave investors wanting more,” analyst David Vogt mentioned. “Apple did not announce an AI partnership with Google, which was expected by a small group of investors based on our conversations. Additionally, the company did not announce the release of its Apple Intelligence features for Siri, which we expect next year, likely in the spring. However, Apple did announce Live Translation for the AirPods Pro 3 powered by on-device Apple Intelligence to enable real-time translation for wearers. While an interesting use case, we don’t expect the AI application to be a meaningful driver of Apple hardware over the next 3-4 quarters.”