Demand for Outbound Travel Surges Amongst U.S. & Canadian Travelers, MMGY Examine Confirms

Kansas City, MO, USA – International journey is on tempo for file numbers within the subsequent two years, based on MMGY’s newest examine, the 2025 Portrait of American & Canadian International Travelers™. U.S. and Canadian vacationers proceed to indicate sturdy intent, planning a number of journeys overseas and prioritizing security and distinctive experiences over value.

Based on a survey of lively vacationers from the U.S. and Canada, the examine exhibits that North America’s urge for food for worldwide journey has reached file ranges and is paired with a need for extra significant experiences overseas. U.S. vacationers intend to take a mean of two.8 worldwide journeys over the subsequent two years, whereas Canadians are planning 2.2. In addition, anticipated spending on worldwide holidays has elevated by 10% for U.S. vacationers since final yr, whereas Canadian spending stays statistically unchanged.

We proceed to see a robust demand for journey regardless of broader client uncertainty, and that is proving to be very true for these looking for worldwide experiences. Travelers from North America are spending at constantly sturdy ranges, however with that spend comes a brand new set of expectations that embrace larger personalization, native authenticity and concerns for security. Craig Compagnone, President, Americas, at MMGY Global

Key findings of the examine embrace:

• Political Climate Reshapes Travel Patterns – Safety and political stability have overtaken value as major components impacting plans to trip internationally. More than a 3rd of Americans (34%) report altering journey plans as a result of tariff points, with 26% canceling journeys fully. The affect is much more pronounced for Canadians, with 23% much less curious about visiting the U.S. within the subsequent three years, representing a major shift in cross-border journey patterns.
• Cruising Reaches Mainstream Status – Interest in ocean cruising has surged dramatically, rising 12 factors since final yr for each Americans (78%) and Canadians (61%). This represents a elementary shift as cruising strikes past its typical demographic. Younger vacationers are driving demand for adventurous itineraries in rising markets like Africa and Asia, whereas established European and Caribbean routes stay in style with older cruisers.
• The Bleisure Boom Continues – The mixing of enterprise and leisure journey has turn into customary observe, with 88% of Americans and 78% of Canadians now extending enterprise journeys for leisure functions. Destinations, lodges and tour operators that present seamless work-and-play experiences are well-positioned to seize this hybrid journey development.
• Professional Travel Planning Makes a Comeback – Demand for human experience is surging as journey complexity will increase. Two-thirds of surveyed Americans (66%) anticipate utilizing a journey advisor throughout the subsequent two years, up from 49% beforehand. This progress is pushed primarily by Millennials, lots of whom worth the logistical help of a journey advisor when planning advanced, multigenerational journeys with their households.
• Premium Travel Goes Mass Market – More than 1 in 3 U.S. worldwide vacationers (34%) now usually fly enterprise or top quality, in comparison with simply 25% in 2024. This willingness to spend money on premium experiences displays vacationers’ needs to maximise their restricted trip time. Interestingly, 8 in 10 of those vacationers are prepared to simply accept connecting flights to entry higher offers, displaying they’re strategic about the place they spend their journey {dollars}.

The report’s findings are primarily based on a July 2025 survey of two,064 adults residing within the U.S. or Canada who’ve taken a minimum of one trip outdoors of North America or the Caribbean previously three years and anticipate to take a minimum of one trip outdoors of that area within the subsequent 12 months. Approximately half of the respondents had a family revenue exceeding $100,000, with 7% incomes greater than $250,000.

The 2025 Portrait of American & Canadian International Travelers™ is now obtainable for buy or as a part of an all-access subscription to EurekA!, MMGY’s new AI-powered analysis platform. To study extra, go to mmgyintel.com.

About MMGY Global

MMGY Global is the world’s main built-in advertising and marketing agency specializing within the journey, hospitality and way of life industries. With working manufacturers the world over, the award-winning group maintains a worldwide communications observe in all advertising and marketing channels, serving most of the world’s premier journey and tourism manufacturers. As an organization devoted to the journey trade, MMGY Global strives to create a linked, inclusive and peaceable world by selling journey as a cultural bridge of understanding. For extra info, go to mmgyglobal.com.

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