Columbia Sportswear’s Hike Party Redefines Out of doors Way of life amongst Chinese Youth

ZHANGJIAKOU, China, Sept. 15, 2025 /PRNewswire/ — Columbia Sportswear introduced collectively greater than 3,000 out of doors fans in Chongli, Zhangjiakou, China for the 2025 Hike Party, an immersive two-day out of doors competition that blended mountaineering, path working, orienteering, and dwell music.

Launched in 2024, the Hike Party has rapidly grow to be Columbia’s signature model expertise occasion in China, designed to carry the “GO INTO NATURE, UNLOCK YOUR NATURE” philosophy to life. This 12 months’s upgraded 2.0 version of the Hike Party launched a first-ever crew orienteering problem, inviting members to navigate trails utilizing maps and compasses in teams of three or 4. Courses included path working, mountaineering, and a brand new household observe, with interactive checkpoints including playful twists to the out of doors journey.

Columbia model ambassadors Mr. Qiming Jiang and Ms. Jingyi Zhang joined members on the course, testing their expertise within the crew problem and later collaborating within the competition’s night music and market actions. Across the weekend, greater than 2,000 members from throughout China shaped groups, shared the out of doors journey, and celebrated the spirit of teamwork.

Music additionally performed a central position. Famous Chinese bands together with Dada, Berlin Psycho Nurses, The Hormones, KAWA and Neon Garden carried out beneath the mountain skies, remodeling the alpine setting right into a vibrant open-air stage. A inventive market supplied meals, crafts, and video games, extending the competition ambiance past the paths.

“The Hike Party was incredible! Exploring the trails, completing challenges with my team, and enjoying live music in the mountains made it a truly unique outdoor experience,” stated Jun Liu, a participant from Beijing.

As a part of the occasion, Columbia additionally highlighted the legacy of its Interchange System—the unique 3-in-1 jacket idea launched within the Nineteen Eighties. From the traditional Bugaboo Parka to right this moment’s expanded assortment, Columbia’s 3-in-1 system stays a cornerstone of the model’s innovation, designed to assist out of doors lovers adapt to altering circumstances.

Now in its second 12 months, the Hike Party continues to broaden the boundaries of out of doors expertise and encourage youthful audiences. Columbia will proceed constructing on this momentum with occasions and activations that commemorate exploration, teamwork, and the enjoyment of the outside.

SOURCE Columbia Sportswear