ATHLETES FIRST SIGNS GOLF AND LIFESTYLE COLLECTIVE GOLD LINKS GOLF CLUB FOR BROADCASTING AND NEW MEDIA REPRESENTATION

Agency will lead illustration for model partnerships and community and content material alternatives for on-line membership constructed for tastemakers and athletes with a ardour for golf

 

NEW YORK and ATLANTA   – Athletes First, the premier sports activities illustration and advertising and marketing company, introduced at present that its Broadcasting and New Media division has reached an settlement to symbolize Gold Links Golf Club, the golf and way of life collective bringing collectively comedy, competitors and neighborhood on the course and on-line.

The A1 Broadcasting workforce will symbolize Gold Links Golf Club for model partnerships in addition to community and content material alternatives.

Gold Links Golf Club, impressed by Shady Rest — the nation’s first Black-owned nation membership in Scotch Plains, New Jersey — is a web-based neighborhood constructed for visionaries, tastemakers and athletes who share a ardour for the sport of golf. The Gold Links management workforce consists of:

• Patrick Peterson, NFL All-Pro cornerback
• Roger Steele, golf creator, entrepreneur and philanthropist
• David Leeks, founding associate of Street Execs, Atlanta’s main artist administration agency representing Grammy Award-winning artist 2 Chainz & platinum-selling rapper Key Glock
• Billy J, longtime music government, Grammy Award-winning music supervisor and trailblazer in model constructing and launching tech start-ups by his advertising and marketing company
• Quincy Avery, famend quarterback coach and founding father of Quarterback Takeover
• Henry Bailey, actual property lawyer and associate of worldwide legislation agency
• Ed Hills, collegiate golfer and serial entrepreneur
• Alexis Belton, skilled golfer and World Long Drive champion

“Gold Links Golf Club is an unprecedented collection of athletes, entertainers, celebrities and business leaders from across a broad spectrum of industries,” mentioned Gideon Cohen, Executive Vice President, Broadcasting and New Media at Athletes First. “Gold Links is creating some of the most entertaining and relevant content in the sport – and building a real community through events, merch and brand collaborations. We believe there is enormous growth potential across multiple platforms.”

“We are building one of the most connected networks in golf and producing content that goes far beyond the course,” mentioned Billy Jones, founding member of Gold Links Golf Club. “Gold Links reflects how we experience the game in our personal lives and through our work in music, sports and business. We’re eager to connect with brands, leaders and athletes who resonate with our content and perspective — and we know that Athletes First is the right partner to help take this vision further.”

In addition to sports activities and enterprise, golf is resonating greater than ever inside the worlds of Hip Hop music and leisure. “Golf is quickly becoming one of the fastest-growing touchpoints in Hip Hop,” says superstar music supervisor and Gold Links Golf Club founding member David Leeks. “From DJ Khaled and Megan Thee Stallion to Usher, Ciara and Travis Scott, artists are making the game their own and inspiring audiences to see golf in a new way. The same themes that define Hip Hop, fashion, exclusivity, culture and prestige, are embedded in the sport which makes this partnership with Athletes First a natural fit. Gold Links is about uniting those worlds, making golf both aspirational and accessible, and creating experiences where culture and the course move as one.”

The A1 Broadcasting and New media division has rapidly cemented itself as one of the crucial dynamic teams representing broadcasters and digital media expertise within the business. Since becoming a member of the company simply over a 12 months in the past, the division has executed offers with each main tv and digital sports activities community. Its consumer roster consists of a few of the most high-profile personalities within the business, together with NFL RedZone Host Scott Hanson, CBS NFL Today Analyst Matt Ryan, former Las Vegas Raiders Head Coach/NY Giants Legend Antonio Pierce and the “Nothing Major” podcast, hosted by former tennis stars John Isner, Sam Querrey, Jack Sock and Steve Johnson.

Media can entry a photograph of the Gold Links workforce within the Gold Links Golf Club media kit.

About Athletes First

Athletes First is the premier sports activities illustration and advertising and marketing company, guiding the careers of elite athletes, coaches, executives, and broadcasters. Since 2001, Athletes First has constructed a repute for integrity, innovation, and impression throughout contract negotiations, advertising and marketing technique, endorsement gross sales, and model partnerships. The company additionally produces dynamic reside occasions and multiplatform content material. For extra data, go to athletesfirst.net or observe us on Instagram, X, and LinkedIn.

About Gold Links Golf Club

Gold Links Golf Club is the place tradition and golf intersect. Built by athletes, entrepreneurs and creatives, it’s a lifestyle-driven collective that fuses the traditions of the sport with the power of music, sports activities and leisure. With a basis of authenticity, Gold Links connects individuals by elevated experiences, dynamic content material, and model collaborations that replicate how at present’s tastemakers and leaders expertise the sport.

Contact:

Carmine N. Tiso for Athletes First, carmine@tisocomms.com

Megan Godfrey and Jennifer Williams for Gold Links Golf Club, megangodfreyPR@gmail.com | jennifer@jsharpeagency.com