Former Enthusiast Gaming Execs Launch New Company Known as XDOTG

Former Enthusiast Gaming Chief Marketing Officer Alex Gonzalez has launched a brand new company known as XDOTG, together with former Enthusiast Gaming executives.

The new company was formally revealed in a LinkedIn put up on Monday. Gonzalez spelled out the mission assertion of this new agency, and what he describes because the 4 pillars of the brand new firm: Talent, Studios, Culture, and Distribution. He additionally notes that some former members of Enthusiast Gaming are becoming a member of the company, however didn’t disclose who these individuals had been. He will function the corporate’s president.

Speaking to The Esports Advocate on Monday, Gonzalez gave slightly extra perception on how this new firm plans to make an influence in a somewhat aggressive area today; in any case there are dozens of companies that promise to place eyeballs on manufacturers via influencer/content material creator promotion, UGC advertising, and extra, however most of those endeavors are dear and sometimes don’t ship on their KPIs.

“I’m the President of XDOTG, joined by a team of former senior leaders from Enthusiast Gaming. Together we’ve delivered some of the largest gaming campaigns for global brands over the last few years. What sets us apart is our ability to do both creative and distribution at scale. We ideate, produce, and execute campaigns seamlessly so brands can work with one partner instead of juggling multiple vendors. We bring the speed and flexibility of a startup while delivering the reach and impact of the largest players in the space.”

As to how the corporate can ship higher efficiency for its shoppers and stand out amongst a somewhat busy area, Gonzalez added:

“Through our community and direct relationships, we are able to faucet into 1000’s of creators throughout gaming, way of life, and esports. Roblox and Fortnite are additionally core to our providing, however not like most UGC efforts that fizzle out after launch, we give attention to designing enjoyable gameplay experiences paired with creator promotion and media distribution to make sure manufacturers see actual engagement and long-term worth.

“We make sure brands don’t just participate in culture, they help define it.”

XTDOG goals to make the most of a rising expertise community, experience in designing in-game content material (UGC), and concentrating on gaming tradition on varied platforms to deliver shopper model consciousness to Gen Z, Gen Alpha, and Millennial audiences. Collectively the brand new firm has labored with such manufacturers as Cash App, Coca-Cola, Toyota, Amazon, Applebee’s, Nintendo, Kroger, Paramount+, McDonald’s, and Disney+, amongst others.

Gonzalez joined Enthusiast Gaming in October 2023 as SVP of expertise & gaming after greater than a 12 months as an adjunct esports professor at adjunct esports professor Shenandoah University (Prior to that he spent greater than three years at RESPAWN). He rapidly climbed the ranks with a promotion in July 2024 to SVP of expertise, gaming & advertising. But Gonzalez is finest recognized for his time working Enthusiast Gaming’s Luminosity Gaming, the place as the pinnacle of the division, he helped put the model within the highlight and on the worldwide stage with rosters in Apex Legends and Pokemon United, and secured a number of partnerships for the group.

The company launch comes on the heels of Enthusiast Gaming saying earlier this month that it had divested Luminosity Gaming and associated belongings together with its direct-sales operation to Vertiqal Studios. The acquisition by Vertiqal led to widespread layoffs at Luminosity/ Enthusiast previous to the acquisition closing.

To study extra in regards to the new company, followers can go to www.xdotg.com, and likewise observe them on X/Twitter and LinkedIn.

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Editor’s notice: A earlier iteration was inaccurate on the timing of layoffs. The story has been corrected for the sake of accuracy.