Chen’s work to outline the visible id of the Show by way of signage, advertising, and unique installations
From drift tracks to concours lawns, photographer Larry Chen has spent 20 years capturing the heartbeat of automobile tradition. Now, he brings that zeal to the SEMA Show because the newly named Featured SEMA Show Artist, providing followers and the worldwide aftermarket an opportunity to expertise the Show by way of his lens and meet him in individual. The 2025 SEMA Show takes place Nov. 4-7, 2025, in Las Vegas, Nev.
Chen’s affect spans many years, together with his work featured in prime publications and collaborations with main OEMs, builders, and motorsport sequence. In 2022, he was honored because the inaugural SEMA Content Creator of the Year, recognizing his affect on the business and his capacity to attach with fans throughout generations. Earlier this 12 months, Chen was inducted into the Formula Drift Hall of Fame, the primary non-driver to be honored, celebrating his function in capturing the game’s most electrifying moments.
“Larry Chen’s work transcends photography; it’s a cultural archive of the automotive world,” mentioned SEMA Vice President of Events Tom Gattuso. “His appointment as Featured SEMA Show Artist reflects our commitment to celebrating the innovation and storytelling that drive this industry forward.”
Adding to his legacy, Chen is about to launch his debut ebook, Life at Shutter Speed, a 400-page espresso desk masterpiece chronicling 20 years of automotive pictures. Featuring over 2,700 photos and behind-the-scenes tales, the ebook is a tribute to the worldwide automobile tradition he has helped outline.
“Photography is more than capturing cars, it’s about capturing moments, emotion, and movement,” mentioned Chen. “I’m honored to help shape the visual identity of the Show and bring its energy to life.”
Chen is the first photographer ever chosen as Featured SEMA Show Artist, becoming a member of a prestigious roster of creatives who’ve held the title for the reason that program’s inception. The Show selects a brand new Featured Artist each three years, and Chen turns into the fifth artist to obtain the honour, becoming a member of an illustrious checklist that features Max Grundy, Ed Tillrock, Alex Carmona, and Chip Foose.
His work can be woven all through the Show’s visible id, showing in signage, advertising supplies, and unique installations that replicate the vitality, variety, and craftsmanship of the automotive group.
In addition to his function as Featured Artist, Chen may also be an exhibitor on the Show, giving attendees the chance to fulfill him in individual, buy signed copies of his new ebook, and discover a curated number of his most iconic pictures. His sales space will function each day giveaways of unique prints, permitting followers to take residence a chunk of his work. Attendees can even expertise a totally interactive picture sales space, the place they and their pals can pose for images and stroll away with each digital and printed keepsakes, a singular solution to seize their time on the Show and join with the tradition Chen has spent years documenting.
“Larry has been an icon in the industry and fixture at the SEMA Show for years, and now we’re thrilled to collaborate with him,” mentioned SEMA Trade Show Director Andy Tompkins. “From Show signage to marketing campaigns, his imagery will be everywhere, bringing a fresh, authentic perspective to the Show.”
Qualified attendees are inspired to register now to safe discounted charges and maximize their ROI. Registration is $75 by way of Sept. 26. Hotel reservations at assured low charges can be found completely by way of SEMA’s official resort supplier, onPeak.
Spaces are still available for companies interested in exhibiting and connecting with tens of thousands of qualified buyers. For more information, visit www.semashow.com/exhibitor.
About SEMA and the SEMA Show
The SEMA Show is a commerce present produced by the Specialty Equipment Market Association (SEMA), a nonprofit commerce affiliation based in 1963. Since the primary SEMA Show debuted in 1967, the annual occasion has served because the main venue bringing collectively producers and patrons throughout the automotive specialty tools business. Products featured on the SEMA Show embrace people who improve the styling, performance, consolation, comfort and security of automobiles and vehicles.
Additional particulars can be found at www.semashow.com or www.sema.org.