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A rising variety of Tesla fanatics and longtime group voices are calling on the electrical car maker to amass Unplugged Performance, a California-based aftermarket firm greatest identified for tuning Tesla autos and creating specialised authorities fleet options beneath its UP.FIT division.

The concept was as soon as thought-about a distinct segment proposal amongst EV followers, however it’s now gaining critical consideration not simply as a efficiency play however as a strategic transfer to deepen Tesla’s roots within the fleet and safety business. 

A strategic match

Unplugged Performance has constructed a reputation for itself by producing efficiency upgrades for Tesla autos, from track-optimized elements to visible and aerodynamic upgrades. But lately, its UP.FIT division has pivoted towards a extra purposeful future by outfitting Tesla autos like Model Ys for police, navy, and authorities use.

That work has sparked rising requires nearer collaboration with Tesla, particularly because the EV maker more and more leans into autonomy, AI, and fleet providers as core elements of its subsequent chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

Tesla followers corresponding to shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” including, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the following wave

Supporters of the thought famous that integrating Unplugged into Tesla’s company construction may assist speed up the adoption of autonomous applied sciences in authorities sectors. With UP.FIT patrol automobiles already in use throughout some U.S. police departments, Tesla followers envisioned a future the place self-driving Teslas may doubtlessly revolutionize regulation enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The advantages may additionally prolong to Tesla’s present shopper base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog famous.

Unplugged Performance, based in 2013, shares not only a product imaginative and prescient with Tesla, but additionally geography. Its Hawthorne headquarters sits straight adjoining to Tesla’s design studio, and the 2 firms have maintained a detailed working relationship through the years. The aftermarket agency has lengthy positioned itself as a “mission-aligned” associate to Tesla.

In response to the current requires acquisition, Unplugged Performance acknowledged the assist from the group. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”