Hilton opens outdoors-focused life-style lodge in Yellowstone

Dive Brief:

• Starlite Yellowstone, a part of Hilton’s Tapestry Collection, opened in West Yellowstone, Montana, the lodge firm introduced Monday.
• The 133-room life-style lodge, developed by Cedar Park, Texas-based East Avenue Development and managed by Houston-based Vista Host, is minutes from Yellowstone National Park’s west entrance in addition to the city of West Yellowstone’s outfitters, outlets and Grizzle and Wolf Discovery Center, in response to Hilton.
• The opening comes as Hilton expands its life-style choices, leaning on its assortment manufacturers for progress within the phase amid rising demand for experiential, nature-oriented lodging.

Dive Insight:

Starlite Yellowstone includes a signature restaurant, an indoor pool with a 100-foot waterslide and a household sport room. The property additionally presents Hilton’s Connected Room tech, which permits visitors to personalize their lighting, temperature and leisure from their telephone, in addition to digital keys for contactless room entry. 

The lodge was designed to supply “upscale comfort with a deep sense of place” with pure supplies, layered textures and “smart design,” in response to Hilton. 

Interest in outside stays has grown in tandem with a want for distinctive experiences, specialists beforehand advised Hotel Dive. Last yr, Hilton partnered with “glamping” supplier AutoCamp to supply extra outside experiences to its loyalty members. 

Meanwhile, Hilton is increasing its conversion-focused Tapestry Collection model amid a broader push within the rising luxurious and life-style phase. Recent Tapestry conversions embrace Angad Arts Hotel St. Louis and The Ambassador Hotel of Waikiki. 

Hilton plans to double its life-style portfolio to 700 inns, in response to a June 2024 announcement. Conversion-friendly assortment manufacturers drive a lot of that progress, in response to CEO Chris Nassetta, who mentioned on an earnings name earlier this yr that Tapestry, Curio Collection and Small Luxury Hotels of the World supported progress throughout the class within the first quarter.

Nassetta additionally teased future alternatives for the Tapestry model on that decision, noting that the corporate had thought-about creating a life-style assortment underneath Tapestry “to take unique hotels that we think would be very additive to the system from a customer point of view.”