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New Delhi: Cellecor Gadgets has partnered with Poorvika Mobiles, which operates over 470 shops throughout Tamil Nadu, Karnataka, Kerala and Puducherry, the corporate stated in a press launch on Friday.
The tie-up is anticipated to contribute about Rs 150 crore yearly to Cellecor’s topline. With present partnerships throughout main regional retailers, the corporate is concentrating on Rs 750 crore in annual income from South India.
“South India has always been a high-potential market with deep consumer trust in quality and affordability. Partnering with Poorvika strengthens our reach across Tamil Nadu, Karnataka, Kerala, and beyond—bringing our smart TVs, appliances, wearables, and audio products closer to millions of households,” stated Ravi Agarwal, co-founder and MD, Cellecor Gadgets.
Cellecor’s portfolio spans sensible TVs, smartphones, wearables, laptops, home equipment and audio gadgets, with enlargement pushed by offline retail tie-ups, unique shops and alignment with the Make in India initiative.
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