Phocuswright’s newest Middle East Travel Market Report 2025 reveals a dynamic area on the transfer. From daring nationwide investments to a surge in intra-regional journey, these seven insights present how the Middle East is reinventing tourism for the last decade forward.
National vision-led funding: Unprecedented authorities spending—particularly Saudi Arabia’s Vision 2030 and related GCC plans—is channeling oil wealth into tourism giga-projects, infrastructure and international advertising and marketing.
The digital reserving revolution: Rapid migration to on-line and cell channels is reshaping distribution, strengthening supplier-direct gross sales and difficult on-line journey companies (OTAs) so as to add worth past transactions.
The luxurious expertise financial system: The area is remodeling into a world hub for ultra-luxury, culture-rich and journey journey aimed toward high-spending guests.
Sustainable tourism crucial: National net-zero objectives and eco-minded vacationers are driving funding in inexperienced aviation fuels, low-impact resorts and different sustainability initiatives.
Rise of the mega-event financial system: Landmark spectacles like Expo Dubai and the Qatar World Cup show large-scale occasions can speed up infrastructure progress and worldwide visibility.
Cultural and regulatory modernization: Expanded ladies’s rights and simpler visas are opening home markets and making the area extra inviting to international vacationers.
Intra-regional progress: Economic enlargement, rising affluence and stronger air hyperlinks are powering new tourism flows inside the Middle East and from rising Asian and African markets.
Phocuswright’s Middle East Travel Market Report 2025