Egypt is stepping up its worldwide advertising and marketing with the promotion of recent merchandise which the Egyptian Tourism Authority believes will result in “transformative journeys for modern pilgrims”.
Among the brand new merchandise, probably the most awaited is the 1 November opening of The Grand Egyptian Museum (GEM), which the tourism authority calls, “a new global icon”.
Overlooking the Pyramids of Giza, GEM is the most important archaeological museum on the planet devoted to a single civilization — historic Egypt.
It gives guests uncommon artifacts, amongst them the complete Tutankhamun assortment displayed collectively for the primary time, set inside an area that blends historical past, expertise and storytelling.
Egypt is launching a wave of recent journey merchandise, together with boutique eco-lodges, cultural circuits, wellness retreats and luxurious desert safaris.
Egypt’s funding focus is on eco-tourism which has grown considerably, particularly across the Red Sea and Nile Valley.
The nation has carried out stronger marine safety insurance policies, promoted plastic-free tourism zones, and enhanced inexperienced certifications for resorts and operators.
Ahmed Youssef, CEO of the Egyptian Tourism Authority, added, “From the Grand Egyptian Museum to our expanding eco-tourism projects, and with investments in digital innovation and infrastructure, Egypt is future-ready and more welcoming than ever.
“Visitors can experience Egypt’s breathtaking biodiversity responsibly, whether diving in coral reefs, bird-watching in the Nile Delta, or trekking in the White Desert,”.