Hispanic Heritage Month highlight: Victor Moreno Photography

Maricopa has at all times been a spot the place individuals come to construct one thing new, and Hispanic-owned companies are a giant a part of that story. They construct, they repair, they encourage. In some ways, they hold the neighborhood shifting.

Some of those homeowners have roots right here going again generations, whereas others arrived chasing alternative and a contemporary begin. Together, they’ve helped form a metropolis that’s nonetheless rising day by day.

For Hispanic Heritage Month, InMaricopa sat down with six native entrepreneurs to listen to their tales.

Victor Moreno
Victor Moreno Photography

Can you share just a little about your loved ones’s roots and what introduced you to Maricopa?
I used to be born and raised in Sonora, Mexico, till the age of 28. I moved to Maricopa for the chance of a greater job.

Are there traditions or values out of your tradition that affect the way you run what you are promoting?
Absolutely. Staying loyal to the standard values of respect for others and robust household values has made my job simpler to do and extra fulfilling.

What was the most important problem you confronted when opening or staying open, and the way did you overcome it?
The greatest problem was the variety of gifted photographers within the discipline. I overcame this by making my method extra private, which helped me join with prospects and develop my enterprise.

What makes what you are promoting distinctive locally?
Maricopa is a small metropolis, and I feel the best way I work together with the neighborhood units me aside. My purchasers know me on a private stage, which creates stronger relationships.

What does Hispanic Heritage Month imply to you personally?
I really feel proud and comfortable that the Hispanic neighborhood is acknowledged for our laborious work and our dedication to rising the financial system and values on this nation.

In what methods does what you are promoting give again to the local people?
In some ways! I volunteer at nonprofit occasions, host free photoshoot occasions often, and particularly by my “Sponsor a Senior” program. For the final 5 years, I’ve offered free photograph classes to greater than 600 graduating highschool seniors — with the assist of native companies.

How do you hope to encourage, or what recommendation would you give the following technology of Hispanic entrepreneurs?
I began my pictures enterprise as a passion with a small digital camera 10 years in the past. With dedication and laborious work, all the things is feasible. My recommendation is: Don’t hand over. Keep training and learning. Don’t be afraid to supply your providers, even in the event you really feel they aren’t excellent but. That’s the way you enhance.

Have you related with different Hispanic-owned companies in Maricopa for collaboration or assist?
Always. Connecting with different companies — Hispanic or not — is essential. The extra, the higher.

What are your hopes for the way forward for what you are promoting?
I hope to continue to grow and studying with each photograph session, and to encourage new photographers to assist make our enterprise neighborhood even greater, even with all the brand new smartphone know-how.

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Read extra of their tales right here:

Editor’s observe: Some quotes have been frivolously edited for readability.

Victor Moreno – InMaricopa

See extra within the October difficulty of InMaricopa in your mailboxes this week.

2025 October issue of InMaricopa Magazine