Toyota South Africa Motors (TSAM) bought 13,276 autos in August 2025, its strongest month-to-month end result prior to now 12 months. This year-to-date report displays a 25.6% share of the general trade market.
Toyota’s upward development of gross sales is in line with National Association of Automobile Manufacturers of South Africa’s (NAAMSA) month-to-month gross sales report.
According to NAAMSA’s newest car gross sales report, the automotive sector’s August efficiency “maintained upward momentum domestically to its highest level since October 2019”.
Aggregate new car gross sales for August noticed an 18.7% enhance to 51,880 models, compared to 43,692 models bought in August 2024. An 83.3% of the general gross sales represented supplier gross sales.
NAAMSA reported the brand new passenger automobile market grew to its peak since September 2015, with 36,914 models bought compared to the 30,128 new automobiles bought in August 2024.
“It is fascinating to see new vehicle sales soaring to pre-covid levels,” says Leon Theron, SVP for gross sales and advertising and marketing at TSAM. “This provides us confidence in regards to the rebound we’ve been anticipating for years now.
“With regards to Toyota South Africa Motor’s efficiency, we’re happy with the rise of gross sales and market share of 25.6%. The beneficial circumstances and the supply of a broad scope of mobility choices helped us obtain these milestones.
“We are grateful to our employees, dealer network and various stakeholders within the value-chain who help us achieve our goals. None of this would be possible without them.”
Brand efficiency highlights
Similar to trade efficiency, Toyota’s passenger automobile section maintained a fair proportion of the market with 8,401 new autos bought in August. With 2,743 models shifted, the Corolla Cross gross sales peaked strongly compared to July gross sales (1,949 models).
The Corolla Cross is the best-selling passenger automobile, whereas the Toyota Starlet (1,322 models) trails behind it at quantity seven. The Toyota Vitz (885 models), Toyota Rumion (772 models), and the Prado (270 models) carried out strongly.
Lexus’ efficiency remained in line with over 80 models bought. Toyota says this indicators a rising demand for luxurious SUVs, with the Lexus GX because the strongest contender, transferring 28 models.
Once once more, the Toyota Hilux led the gross sales cost because the best-seller within the gentle industrial autos (LCV) section with elevated gross sales of three,325 models and a 28.4% market share.
This follows the latest launch of the Hilux Legend 55 to the SA market. The Hiace (577 models), and the Quantum Van (65 models) marked elevated gross sales. The Land Cruiser 79 Pick-Up (446 models) and the Land Cruiser Prado (270 models) skilled a slight drops in gross sales.
Within the medium and heavy industrial (MHCV) section, the Quantum Bus elevated gross sales to 102 models whereas the Hino 500 and 700 straddled together with 126 models bought collectively.
Fleet buyer confidence remained excessive, with 2,433 firms selecting Toyota to energy their enterprise operations. The Corolla Cross, Rumion and Hilux Single Cab every recorded their greatest month for enterprise gross sales in August 2025.
In phrases of components, the division moved just below 2-million items to the home market and recorded 364,782 items exported to worldwide markets. Toyota car exports recorded a slight enhance to 4,770 models, compared to July 2025 (4,264 models).