Overwolf Grows Brand Partnerships Team With Leaders From Fandom, Spotter & Enthusiast Gaming

Overwolf, the all-in-one platform that empowers manufacturers and advertisers to achieve greater than 113 million avid gamers every month, right this moment introduced the growth of its international Brand Partnerships group with the addition of three senior leaders, together with Annie Por as Director of Brand Partnerships, West, Kelly Mathyssen as Director of Brand Partnerships, and Tomasz Kaminski as Account Manager.

The appointments come throughout a interval of fast progress for Overwolf’s promoting enterprise. In the previous 12 months, the corporate has doubled in-game advert gross sales to USD$100m (£74m), partnered with international manufacturers together with Netflix, Coca-Cola, Samsung, P&G, Verizon, Amazon, Universal Pictures, Lancôme, and main media businesses corresponding to PHD, Publicis, Havas, dentsu, Wavemaker, and Mediacom. Overwolf additionally grew to become one of many first gaming platforms to affix The Trade Desk’s OpenPath and entered Comscore’s high 10 gaming properties in each the US and Europe.

Annie Por joins Overwolf with practically 20 years of expertise serving to manufacturers join with Millennial and Gen Z audiences via modern digital partnerships. Most lately, she was Senior Account Director at Spotter, the place she was one of many first 40 hires and helped carry the corporate’s proprietary creator financing mannequin to market, partnering with high YouTubers like MrBeast and Dude Perfect. Her profession contains roles at Mindshare, Initiative, IGN, CBS Interactive (GameSpot and CNET), and Imgur, the place she constructed a thriving enterprise in community-driven promoting within the leisure and video games vertical.

“I used to be drawn to Overwolf as a result of it’s a spot the place creativity and collaboration are a precedence. I like constructing issues from the bottom up, and being a part of a group that genuinely cares about its individuals and their progress makes all of the distinction,” commented Annie Por, Director of Brand Partnerships, West, Overwolf. “I believe in Overwolf’s mission to empower in-game creators, and I’m excited to bring my experience and network back to the gaming space to help grow the brand partnerships team.”
Kelly Mathyssen brings more than 20 years of experience in sales and partnerships across the digital media and gaming industries. She most recently served as National Director of Gaming Partnerships at Fandom, where she spent over seven years scaling the company’s gaming business, leading sponsorships, and delivering award-winning brand activations. Highlights of her tenure include influencer-driven video campaigns for AAA game launches, experiential activations at PAX and ComicCon, and integrated partnerships with top publishers and agencies.

“Having spent nearly eight years at Fandom working at the intersection of gaming and community, I was drawn to Overwolf’s bold approach to UGC and the unique ways it helps brands show up meaningfully in the gaming ecosystem.  Overwolf stood out as a company that values authentic engagement with gamers and encourages its teams to push creative boundaries. I’m thrilled to join a team that is shaping the future of in-game experiences,” said Kelly Mathyssen, Director of Brand Partnerships.

Tomasz Kaminski brings deep experience in customer success, revenue operations, and community-driven brand partnerships in gaming. Most recently, Tomasz served as VP of Customer Success and Growth at Wildfire, where he led community-first campaigns for major titles including Guild Wars 2: Visions of Eternity and Netflix’s Sakamoto Days, engaging millions of fans across Discord activations. Prior to that, he was Director of Revenue Operations and Customer Success at Enthusiast Gaming, where he helped build and scale the account management function while overseeing major partnerships with Microsoft Xbox, the NFL, and Verizon through initiatives like Tuesday Night Gaming.

“Overwolf is pushing the boundaries of how brands engage with gamers. When I saw their innovative rewarded achievements in-game, it instantly clicked for me as a lifelong gamer. Joining a company that’s forward-thinking, genuinely supports its people, and is truly embedded in the gaming community felt like the perfect next step,” commented Tomasz Kaminski, Account Manager at Overwolf.