Royals Unveil Three Muslim-Pleasant Life-style Manufacturers in Global Premiere

KUALA LUMPUR, Malaysia, Oct. 3, 2025 /PRNewswire/ — A brand new chapter in modest style and way of life was unveiled as three homegrown Muslim-friendly manufacturers — NARA, CAMELLIA, and MZH — made their world debut on the Global Premiere Ceremony in EQ Kuala Lumpur. The night, launched with a showcase, celebrated ‘A New Era of Modest Elegance’ and marked Malaysia as the house base for these manufacturers to shine on the world stage.

Mr. Daniel Choong, Chief Executive Officer of MZH Commerce Sdn Bhd, stated, “These brands are a true celebration of entrepreneurship, creativity, and cultural pride. I am honoured to bring my business experience into cultivating meaningful brands, made even more special by the trust and support of Their Highnesses. Together, we hope to place Malaysia on the global stage as a leader in modest lifestyle and fashion.”

The three manufacturers replicate the spirit of modest class, every carrying the distinctive imaginative and prescient of its founder:

NARA, based by Yang Mulia Tengku Khairul Adena, embodies timeless luxurious and class. With a deal with purses and cosmetics, NARA blends heritage and modernity to create assertion items. Inspired by her imaginative and prescient to empower girls with confidence and individuality, the model celebrates class that’s basic and up to date.

CAMELLIA, based by Yang Mulia Raja Haniza binti Raja Dato’ Hanipuddin, was born from her lifelong fascination with magnificence. As a youngster, she immersed herself in skincare and cosmetics, impressed by her household’s premium health and beauty merchandise. Today, CAMELLIA creates refined necessities for ladies in search of purity, confidence, and class.

MZH, the flagship model, was created by founder Sophia, a Hui ethnic Chinese Muslim and achieved straw paintings artist. MZH brings collectively her ardour for aesthetics and style, remodeling heritage inspiration into way of life choices. From skincare and make-up to fragrances, MZH delivers merchandise that mix high quality, magnificence, and design, reflecting a world expression of modest class.

Sophia, Founder and Executive Director of MZH, shared, “Meeting the princesses was a turning point — their grace, purity, and kindness deeply moved me and inspired the creation of these brands. My vision is to infuse faith and beauty into every detail, so that Muslims everywhere can enjoy the finest quality, the most beautiful designs, and the highest level of lifestyle experiences.”

Products from NARA, CAMELLIAand MZH might be accessible by TikTok Shop in Malaysia, with plans to develop internationally.

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