Knowledge Exhibits Travel Advisor Shoppers Spend Extra

New knowledge from Emerging Travel Group, which operates two B2B manufacturers – RateHawk and Roundtrip – in addition to the B2C ZenHotels model, reveals in exhausting numbers that vacationers who use journey advisors spend more cash on journey.

The findings are half of a bigger report that recognized a major improve in demand for journeys to Italy – from January to August 2025, the variety of bookings to Italy throughout the corporate’s three manufacturers grew by 25% year-over-year. B2B clients – together with journey advisors and enterprise vacationers – led the expansion with a 30% improve.

According to the reserving knowledge throughout all three manufacturers, all traveler teams most popular three- and four-star motels with common stays of three nights. But their spending patterns, together with how a lot they spent, various.

Specifically, the journey advisor and company purchasers segments averaged 220 euros and 245 euros per evening, respectively, whereas particular person shopper vacationers had a considerably decrease common every day spend of 151 euros per evening.

When among the particular Italian locations generally booked by advisors – principally seaside resort locations – the common every day charges have been even larger, comparable to in Positano (756 euros), Capri (650 euros), and Anacapri (599 euros), amongst others.

Additionally, to date this 12 months, journey advisors have extra incessantly booked high-category motels than another class of lodge, with four- and five-star properties making up 43% of all advisor bookings, in comparison with 20% for three-star motels.