Discovering and Sharing Reels on Facebook Simply Received Simpler and More Enjoyable

The magic of Facebook has at all times been in connecting with others. That’s why we’re launching options that make it even simpler to attach with associates over the content material you care about. We’ve upgraded our suggestions engine, so that you’ll get to see extra of the content material you’re excited about, and we’re rolling out a number of options that provide you with extra management over the reels you see and extra methods to work together with your pals whereas watching them. 

Our Recommendations Are Getting Smarter

We’ve invested in enhancing Facebook’s suggestions and product expertise, creating a better suggestions engine that understands your pursuits sooner. As a end result, we’re displaying you extra of what you wish to see, whether or not it’s fast clips or longer movies, creator vlogs, or DIY ideas. As we shared in July, time spent watching movies on Facebook has expanded greater than 20% year-over-year within the US. 

Facebook continues to be the house for every type of video, and our suggestions will assist make sure you see brisker content material within the codecs you get pleasure from most, no matter size. If you like longer movies, you’re in luck – reels over a minute make up 1 / 4 of reels produced by creators with over 10,000 followers and over 50% of watch time on Facebook. Our advice engine can be now surfacing 50% extra reels from creators printed that day, so that you see the most recent content material sooner.

We’re additionally making it simpler so that you can inform us while you don’t like what you see. You can faucet “Not Interested” on a reel or flag a remark that doesn’t match the spirit of the dialog and the suggestions engine will reply to those alerts, making your reels much more customized.  Plus, we’ve made updates to the Save function to make it less complicated to gather your favourite reels and posts in a single place. You’ll assist Facebook fine-tune your suggestions with every save, leading to a extra tailor-made expertise that we’ve seen result in elevated watch time globally. 

More Ways to Interact With Reels and Friends

We’re rolling out good friend bubbles on Reels and Feed so you possibly can spot which reels and posts your pals have favored.  When you see a reel with a good friend bubble within the nook, you possibly can faucet that bubble to leap into a personal chat with your pals. So far, we’ve seen folks get pleasure from bubbles as a approach to uncover what their associates are into, catch up over shared pursuits, and perhaps even study one thing new. Seeing likes from your pals has at all times been core to the Facebook expertise, and we’re persevering with to construct options – like bubbles – that carry us again to our roots. 

We’re additionally making it simpler to discover your pursuits and get impressed by others on Facebook. Now, you possibly can dive deeper into your pursuits with AI-powered prompt search on choose reels to find extra content material a few matter you’re keen on, all with out leaving the reels participant. 

These updates are just the start — anticipate much more methods to personalize, join, and have enjoyable with Reels sooner or later. Dive in and see how Facebook is making your expertise extra about you and your pals.